Web Design

Web Design: Where’s The Happy Medium Between Too Much And Not Enough?

By Maxweb Solutions

Web design is key to a business’s success in this modern era.

Ensuring that you have the perfect website design can be critical to how customers and other businesses perceive your business, and as such it is vital to have a website that is professional and unique to you while effective communicating all of the necessary information.

Although, despite the importance that effective and responsive web design plays in a business’s success, it is surprising the amount of people who do not take the time to look into why certain website designs are successful, such as by analysing website trends for 2021, or simply look into getting professional help from local web designers or web design agencies.

There is a delicate art to building and executing an effective website, and this is an art which MaxWeb solutions excels at as well as helping businesses with search engine optimisation.

And, one of the most important things to consider when crafting a website that will allow a business to excel is knowing what is the happy medium between too much and not enough.

This delicate balance is something that a lot of inexperienced web designers can struggle with, and is something which can make or break a website.

 

Effective Communication, Welcoming, And Fast

At a very basic level, if your website site is not fast and responsive then a lot of people will be immediately discouraged from staying on the page and your pages’ article click through rates. Similarly, an efficient webpage needs to be clear, with people being able to easily and quickly find their way around the website.

Over-cluttering on a page will further discourage people, with a study from NN Group finding that, “Users often leave Web pages in 10–20 seconds, [however] pages with a clear value proposition can hold people’s attention for much longer. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.” Bearing this in mind,

However, clear and effective transmission of information to anyone visit your website will not only keep them on your webpage, but it will also give a much-needed air of professionalism to your business as a whole.

Developing a website design which most aptly communicates your company’s core message is vital as this can add an air of trustworthiness, professionalism to your brand and leave a resoundingly positive impression in the mind’s of new and existing customers.

This can naturally be quite a daunting prospect for a new business, which is why MaxWeb offer our expertise in web design services and SEO services to businesses across the UK of all scales and forms — and help you make sure that your business conveys the impression that you want, and need, it to with your online customers.

 

Some People Can Think That A Clear Website Simply Means Sparse And Overly-Categorised

While it is crucial to keep information clear and concise, it is important to also keep information “Above the fold.” Above the fold is an idea which originated in relation to newspapers, remember them, and when they would be folded to be stacked on newsstands. Due to them being folded, it was vital to keep important, eye-catching imagery and images above the line where they would be folded and thus catch the attention of people passing by newsstands, therefore leading to increased sales.

Bearing this idea in mind, we can apply a similar idea to website design which involves ensuring that your primary service/product is shown on the part of the page that loads first when someone opens your website. Going one further with this, it can be beneficial to ensure that an image highlighting your product/service as well as concise detailing how to purchase it is the first thing people see when they enter your webpage.

In a similar vein, the amount of separate category pages you include on your webpage is something that you really need to think about and can impact your page’s performance. While the tendency can be to create as many specific category pages as possible, having too many separate category pages can actually overwhelm people and cause people to leave your website.

Finding the line between cluttering your page by making individual sections too specific and also ensuring that it is easy for people to quickly and easily find what they want on your page can be tricky, but it is something that MaxWeb can help you achieve.

 

It Is Important To Always Be Aware Of New Website Trends For 2021

The design of your company/business’s website is something that you can make as unique and specific as you like thanks to the adaptable nature of web design. However, this also means that, by keeping ahead of specific website traits and trends that are gaining traction, you can easily keep ahead of your competition.

Some of the most exciting web design trends that you should really be implementing in 2021 include the likes of:

  • Custom cursors
  • Immersive content
  • Bold storytelling
  • Optimistic design
  • Multidimensional experience

If you want more information about these then you should check out our other blog post which specifically looks at the positives and possibilities available with these web design trends by clicking here.

In short, the possibilities for your business are limitless with the correct web design. And, if you are finding yourself feeling overwhelmed by the plethora of techniques and know-how required to craft a truly successful website then you may massively benefit from employing the devices of a web design agency, such as MaxWeb.

With our help, you will not only be able to have a website which makes your business stand out from the rest, but we will also be able to provide help with marketing and SEO services.

 

Sources

https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/#:~:text=Summary%3A%20Users%20often%20leave%20Web,value%20proposition%20within%2010%20seconds.

https://maxwebsolutions.co.uk/2021/01/the-biggest-web-design-trends-set-to-dominate-2021/

https://www.cmswire.com/digital-experience/web-design-wheres-the-happy-medium-between-too-much-and-not-enough/

https://www.creativeboom.com/features/web-design-trends-in-2021/

https://www.abtasty.com/blog/above-the-fold/

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