Apollo Care provide home care services for those who have difficulties looking after themselves, such as the elderly or disabled. Based on the Wirral, they have a number of branches to provide services to different areas. As their service users are often vulnerable, a positive and friendly approach is required by their staff.
As well as offering care services, they also offer franchise opportunities for those who wish to set up their own business in the care sector.
It was important for the company to promote an approachable image to reflect the work ethic of their staff. Therefore, we created a website that had used friendly graphics to advertise their services. The website is easy to navigate and has separate sections for each of the franchises, which can be easily modified or updated by the franchise owners. A blog was also created to show latest news in the company and in the industry.
All of the franchise owners have extensive experience in the care industry. Apollo care was founded on the principles of providing flexible, individualised care packages that were tailored to meet the care needs of each individual service user. The company owners have personal experience in home care and have witnessed the effects of social isolation on elderly people and understand the needs that are required for caring for them.