De Survey have become the latest company to launch a mobile website with Maxweb. As a recruitment company, they understand that job hunting is a time consuming activity. In a highly competitive industry, it is essential to make it as easy as possible for potential clients to make enquiries and applications. Any barriers to entry have to be removed, so a mobile friendly site is necessary.
As with most mobile websites, less is more. The focus is on being fast and user friendly. Since mobile phones are less powerful and often rely on a relatively poor internet signal, large desktop websites can take a long time to load, which will quickly result in the loss of interest. The clutter was removed from the site to reveal a more compact design which is easier to navigate. Since navigation is done with fingers and thumbs, any links need to be easy to click.
Having a mobile website will give you the edge over your competitors - if your website does not look good on a mobile device then your potential customers will move on to one that does. The improved user experience will result in a far higher conversion rate. Having a website that is mobile friendly is also good for your brand identity. By standing out from the crowd and providing potential customers with the ability to browse on the move, you have given a positive impression from the very start.
Whether you like it or not, the internet is getting more an more mobile friendly. To stay ahead of the curve, invest in a mobile website by calling Maxweb on 0151 652 4777