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Client Project:
PSC Systems
PSC Systems are a printing provider based in Ellesmere Port, offering a range of personalised marketing prints for businesses in the North West region and afar. As well as traditional paper marketing prints such as flyers, leaflets and banners, PSC Systems provide personalised products such as business cards and name tags for businesses of all sizes. They work with local stores and businesses to strengthen their branding, as well as nationwide industry leaders such as Costa and ODEON.
The company came to us in 2022 as they wanted a brand new website design as well as to increase their reach for target audiences through organic digital marketing by starting Search Engine Optimisation work.
233
High Quality Keyword Rankings
71%
Increase in YoY Organic Traffic
20+
Average Leads Each Month
PSC Systems
PSC Systems are a local printing company based in Ellesmere Port, Cheshire, but wanted to stretch their reach to audiences further in the North West as they offered delivery services. This was something to consider when planning our SEO strategy, as we would have to meet the needs of users’ local searches when planning content for the website.
Another challenge was that the company didn’t want to operate as an E-commerce website, despite their competitors offering users the ability to design and purchase their prints online. This meant that the website design needed to not only be visually pleasing but as practical as possible and provide the user with a seamless experience that allowed PSC Systems to compete with their competitors.
PSC Systems
We designed a website that reflected the brand’s stand out red and white colours and provided opportunities for eye grabbing visuals that would entice the user to enquire. The website was developed with their users and search engines in mind, making sure that the website was responsive on all devices, fast and easy to navigate so that users can browse and enquire without any road blocks.
We wanted to focus our SEO strategy on not only developing key service landing pages for users searching directly for their service, but target local users in the North West searching for printing services in their area.
Despite being located in Ellesmere Port, we used effective Local SEO strategies for users to land on that were optimised to provide rich information about their local service and easy conversion methods.
PSC Systems
71% YoY increase in organic traffic (between Jan ’23 and Jan ’24)
233 high quality keyword rankings
20+ average leads each month
After developing content on the website, we saw a significant rise in organic traffic from different types of audiences searching for both service-related terms and local search terms in the North West. This not only helped with lead generation but also helped PSC Systems spread their brand awareness, especially in the Cheshire county, and help increase direct traffic to their home page.
With regular local traffic visiting the website, the business started to receive regular leads each month which helped drive revenue and build a loyal local customer base for businesses seeking regular and reliable printing.
We created a sleek and responsive website that was visually stunning and easy to use for their users on all mobile and tablet devices.
To remain competitive with their e-Commerce counterparts, we created a powerful website that was easy-to-use for their customers and showed off the quality of their work.
