Mobile Apps

Benefits of a mobile app for your business

By Mark Ainsworth

Did you know that 52% of Domino’s Pizza’s online orders come directly from their smartphone app? And that, in the year it was introduced, smartphone app orders increased the company’s profitability by 28%? (source: Financial Times).

So much consumer spending is going digital now and David Wild, chief executive of Domino’s Pizza UK and Ireland, has seen the writing on the wall. In an interview with the FT, he stated that “[our] success in the UK is a result of the investment we have made in market-leading ecommerce initiatives. Our app has now been downloaded over 10m times and our app sales have overtaken desktop sales for the first time.”

Mr Wild is by far from the only business leader saying the same. Maxweb Solutions has worked with company leaders developing user-friendly, intuitive social apps, gaming apps, restaurant apps, recruitment apps, productivity apps, healthcare apps, and B2B apps.

No matter what line of business you’re in, you can improve efficiency, increase profitability, and supercharge engagement with customers, employers, and suppliers.

Here are the three most persuasive reasons that your business should start its mobile app development program as soon as possible.

You need to be where your customers are

Do you remember how, 20 years ago, the closure of a part of a bank network made national news? That process is still going on however the protests against them these days are much more muted. That’s because the internet and the mobile phone app has changed in a truly fundamental way that we interact with financial institutions.

Now, the banks are in a never-ending arms race to provide customers with more and more services via their mobile phone apps. They’ve been stung – their earlier complacency on developing their internet and mobile propositions for customers led them to lose mind space and their competitive edge on personal finance loans and mortgages.

Customers now expect you to be available where they are and in the way they want to contact you, whether that’s via a website, email, mobile phone app, telephone, text message, and more. By developing a mobile app, your company will be within easy reach of your customers all the time.

All you need to do is to make sure that your app presents a reliable, dependable, and trustworthy face to your business – a way for them to get the information they need to make a decision without having to wait for someone to get back to them.

A gateway to for providing value to customers

Loyalty programs are remarkably effective when a customer can access their account via a mobile phone app. Starbucks has used a digital loyalty program using their app with remarkable success – it’s easy to imagine how a customer may accelerate their spending with you if they can see how many more purchases they need to qualify for a freebie or for a discount. If your customer can pay directly via the app, as they can with the Starbucks app, even better.

You can also make use of push notifications (making a message appear on a customer’s phone home screen) which have open rates of 90% or more (source: Wizgo). If you run a takeaway and there’s a big England match on that night, why not push out an extra special deal to drive sales?

Build trust in your company brand

The more a customer sees your brand – in whatever location – the more trust they have for you. Did you know that responsiveness to emails rises significantly from the third or fourth contact onwards? People like to know who they’re buying from and they measure their willingness to buy from you using a mixture of trust in your company and (anticipated) enjoyment on your product or service.

Mobile phone apps raise awareness of your brand exponentially – just think how often people use their phones and how many times they’ll see your logo every time they pick up their phone? Because you’re always there, you’re always available to talk and to engage in regular interaction.

Think of the (still) booming market for promotional goods like personalised pens, fridge magnets, wall calendars, and more. Each company investing in these promotional goods understands the value of having their brands on display in people’s homes and offices every day. It’s somewhere where they are and their competitors are not.

Expert app developers at Maxweb Solutions

For every mobile app, there should be a set of purposes defined prior to the build starting and those purposes must serve the business. A mobile app should become a major part of the way of the way that your customers and your staff can interact with your systems and get more value from it.

When you work with Maxweb Solutions, you work with an experienced project manager from the beginning. You will work on what we call the “discovery process” which allows both you and us to understand what your company needs and the ways to measure effectiveness when deployed.

The next part of our work is to design the app and the way it behaves. It must be easy and intuitive for everyone to use – no-one should need to use an instruction manual to be able to successfully use your app. Once you’re happy with the way it looks and feels, our programming team will then begin the process of building the back end. When your app is complete and signed off, it’s then uploaded to Google Play and the iOS App Store.

To make sure your business is ready to take advantage in this once-in-a-generation change on how consumers and companies interact, please call us on 0151 652 4777 or email info@maxwebsolutions.co.uk and ask to speak to our mobile app development team.

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