SEO Bolton

Expert SEO Service in Bolton

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Read time: . Last Updated on June 7th, 2024 at 10:06 am.


Choose Maxweb for SEO in Bolton

Here at Maxweb Solutions, we have a dedicated SEO team delivering expert SEO Services in Bolton. SEO is simply the art of ranking high in the search engines so people can find your product or service easily. If your website based in Bolton is on page 2 or beyond, chances are you will not pick up much traffic.

Conveniently, Bolton is just a 30-minute drive from our Lancashire-based office and a 1-hour drive from Maxweb’s head office based in the North West. When choosing an SEO agency, it is results that matter, as with many related areas, work can be conducted from anywhere in the world.

Choosing our local company gives added benefits as we are in the same time zone and can arrange regular meetings in person to discuss and strategize our approach to search engine optimisation.

Bolton is extremely well placed to target not only close geographical regions such as Manchester and Liverpool but also the Midlands and Nationally through its central location.

If you are not picking up traffic, you will not be picking up sales, so it is a key component of your website strategy and can fuel your business growth.

Choose A Local Company for SEO in Bolton

Bolton is just a 30-minute drive from our Lancashire based office and a 1-hour drive from Maxweb’s head office based in the North West. When choosing an SEO agency, it is results that matter, as with many related areas, work can be conducted from anywhere in the world.

But choosing a local company gives added benefits as we are in the same time zone and can arrange regular meetings in person to discuss and strategize our approach to search engine optimisation.

Bolton is extremely well placed to target not only close geographical regions such as Manchester and Liverpool but also nationally through its central location.

Why Do I Need SEO?

Google dominates the search engine market in the UK today. In the past, when people were looking for a product or service, they may have picked up the Bolton News or Yellow Pages and shifted through the pages. Maybe they just took a trip to the High street and browsed through various shops.

Now people are searching the internet all the time, a whole host of services and products are only a few short clicks away, and people can instantly look up not only yours but other companies’ services; geographical barriers have been broken down, or have they?

 

SEO Cost in Bolton

We have very competitive prices for all our SEO services and packages your Bolton-based company can access. Our prices start from £300 per month for all our SEO services.

We do not provide specific types of services to customers who pay more; all our customers get the same treatment and access to our expertise. Of course, companies who pay £2000 per month will have more time spent on their website by our SEO consultants compared to smaller businesses with smaller budgets and targets.

The package you take does not dictate the type of SEO work we perform on your behalf. All our clients will have SEO technical issues resolved, and on-page optimisation and off-site SEO optimisation will performed on a monthly basis.

Bronze Medal

£300 - Small Business

Small Business SEO will help your company gain a foothold in the search engines. We can help you target local keywords and compete in your target market.

Silver Medal

£1000 - Medium Size Business

If you are a medium sized company or one with ambitions for growth, our experienced SEO team can help plan and execute a tailored growth strategy.

Gold Medal

£2000 - Large Business

We help large e-commerce companies extend their organic reach. Through our SEO services and expertise, we can help take your company to the next stage of growth.

Our SEO Services

All our SEO clients receive a dedicated account manager and monthly reporting on all tracked keywords. We will work together with you to set out both your short-term and long-term objectives and develop a plan to make these targets achievable.

Working with our SEO team, your input will be very important as we develop our strategy and come up with creative ideas on how to gain better rankings in the search engines. As a leading SEO agency, we produce regular feedback on all agreed updates and deliver progress reports to every client. Updates can be varied on the type of SEO work we produce, including:

  • Technical SEO
  • Site Speed Updates
  • Fix Coding Errors
  • Content Updates
  • Local SEO
  • New Web Pages and Designs
  • Improve Site Functionality
  • Outreach Campaigns
  • Onsite SEO Improvements
  • Schema Markup Optimisation
  • Internal Link Optimisation
  • Professional Outreach

A Local Search in Bolton

In 2014 Google launched an update commonly referred to as the “Pigeon Update“. This change altered Google’s search algorithm to give a preference to local businesses for certain searches. When you search “Barbers near me” in Bolton, you will, of course, see different results for the same search terms based in London because of your proximity.

So if you are based in Bolton and somebody searches for a product or service you provide, you do indeed have a better chance of showing on the 1st page or maybe in the Google map section of local listed businesses. Optimising for local searches is an important factor in SEO for many small and medium-sized businesses. People like to shop locally as it can bring convenience. It can be a product as simple as a pizza or something more expensive, such as a car or a furniture item; the search engines give extra weight to local businesses.

Part of The Marketing Mix

We use SEO as part of the marketing mix and it plays a crucial element alongside other products and services you produce. When creating a new product or service,we should also have in mind how this will work in correlation with our overall Digital Strategy.

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SEO ROI

SEO can provide a great return on investment. We do not need to pay to be listed in Google’s search results, only have great content that people find of use.

Now there may be a cost associated with producing this content. But one page can rank for multiple keywords, in terms of performance, it really does have a great ROI.

American Express estimate that SEO is 9 times cheaper than alternative marketing techniques such as placing Google adverts. We know Google adverts dominate the top of the search engines but think about this scaled across multiple products, categories and keywords.

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SEO Can Increase Authority

You may have heard of the phrase “Domain Authority”. If not a quick explainer, the website link out to your site, the more authority it will gain in a particular field.

Now, these links are best coming from related sources. If for example, you sell pet food, links from Pet Manufacturing companies and magazines discussing healthy diets for dogs are all relevant links.

Now the more useful content we have based around these topics, people will find these topics and link out to them, increasing your authority.

So just by being placed higher in the search engines, people and businesses will find your content, and as a result, you will acquire more relevant links and grow your domain authority naturally.

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A Tailored Approach to SEO in Bolton

When you set about marketing your Business in Bolton, you must decide what terms or phrases you want to target. We can help you here with this task.

You may not be ready to target a big national term like “Hoodies” just yet, but SEO should be considered a long-term approach to growth. We could target long tail keywords for now why the business is small, from here and over time, we will grow our authority and give ourselves a greater chance of picking up placement for the more competitive keywords.

You could be better placed right now to target high-volume competitive keywords, but our strategy will depend on reality, with a clear roadmap in place for growth with specific landmarks or targets to attain.

What Our SEO Clients Say

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Customer Reviews
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  • David Allen's profile image

    David Allen

    I have been working with Maxwebsolutions since starting my business over 10 years ago and I can highly recommend their services. They have always b...

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  • Phil Paul McWilliam's profile image

    Phil Paul McWilliam

    Mark and the guys at max-web have been looking after our website and seo for for over 10 years now and cannot fault the level of professionalism an...

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  • Alan Foster's profile image

    Alan Foster

    Fantastic company to do business with, I would recommend Maxweb to anyone!!

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  • Scott Mcnicol's profile image

    Scott Mcnicol

    Maxweb built our new website and was offer fantastic support, guidance and knowledge to truly build us a professional website and we highly recomme...

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  • Andrew Roughley's profile image

    Andrew Roughley

    Great website design and very knowledgeable SEO service ongoing.

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  • Steve Pritchard's profile image

    Steve Pritchard

    Great service used for Marketing and website and over the years, Helped the business to grow each year

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  • Richard Smith's profile image

    Richard Smith

    They have always been professional and responsive to issues and offer excellent customer service. I highly recommend there services to anyone.

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  • Olympia Stewart's profile image

    Olympia Stewart

    We have worked with Maxweb over the past few months to design and create a professional and bespoke website to reflect the brand development in our...

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  • Julie Balmer's profile image

    Julie Balmer

    Maxweb came out and completed a virtual tour of the pub. The guys were so professional and friendly and took full control and managed everything. A...

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Access the Best SEO Tools

When you use Maxwebs solutions for your business, you will gain access to all the latest and best SEO tools on the market.

We use a variety of SEO tools to help businesses of every size and these can cost £1000’s per year. But you will also need somebody to interpret this data and use the information in planning and implementing fixes.

Any person can be passed a tool such as a chisel, but only a few people can carve a beautiful object using the tool. The same applies to SEO tools; anybody can look at the data, but knowing what to do with it is important.

Here is a list of some of the most popular SEO tools we use and what we use them for:

 

 

Google Search Console

Google Seach Console

Google Search Console is absolutely free to everybody. You can sign up for a free account with Google to access lots of information about your website.

You can use this tool to find mobile and page speed issues on your website and also to find any issues Google may have when crawling your website.

You can analyse each page individually to see what a user searched for to find the webpage and track the page’s progress over time.

This is where we add your websites sitemap, helping google find all the URLs on your website and making it easier for your site to be crawled and web pages indexed.

 

Screaming Frog

Screaming Fog

Screaming frog is more of an advanced SEO tool. We use this tool to crawl your website, looking for technical SEO issues.

If, for example, you have a 1000-page website and want to remove the word “free delivery” across the site, where would you start? It could be on over 100 pages, and how could you find all instances of the word?

Well, we would simply crawl your website looking for these search terms and produce a list of pages with the text that needs removing.

This is one small aspect of the things we can do with this tool, it can look at 100’s of  different elements.

Anybody can download screaming frog, but you can only crawl 500 URLs before you need to move onto the paid version.

Ahrefs

Ahrefs

Ahrefs is a fantastic tool for SEO. One big benefit of using Ahrefs is that it allows us to do a complete competitor analysis on backlinks.

Backlinks and Domain authority are important areas concerned with offsite SEO.

The platform also has an auditing tool which is more user-friendly than using an advanced tool such as Screaming to find basic technical SEO issues.

Although Ahrefs can be on the expensive side, especially for small companies, it is an important tool to help with identifying off-site SEO factors and growing your domain authority.

Semrush

Semrush

Semrush has a huge suite of SEO tools and is one of the most used platforms by SEO consultants.

You can find everything here, from site auditing, competitor analysis, keyword research, marketing insights and keyword position tracking.

This is not a free tool, and you will be paying over £1000 per year to access semrush. For many small businesses, this can be on the expensive side, but it is a very useful SEO platform.

If you are looking for an alternative to semrush, you could always try SE Ranking, which is less expensive but can also be effective.

 

Google Analytics

Google Analytics

Google Analytics is a free tool which most people are familiar with. It has recently changed to GA4 and gives us plenty of event-based information and user insights.

We can use this tool to understand how users are behaving by looking at events, time on the page, bounce rates and exit rates and demographic information.

Ussr interactions and onsite SEO are hugely important in SEO and Google analytics helps us to identify and track areas for improvement.

Microsoft Clarity

Microsofy Clarity

Another free tool is Microsoft Clarity. Using Clarity you can record users’ sessions for free and it also gives you heatmaps and click information.

It can be especially important for e-commerce companies but can also be used for SEO. We can use this tool to look for dead clicks and rage clicks for example.

What is good for the user is good for SEO and Clarity can help you identify issues may experience whilst navigating your website.

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