SEO Bolton

SEO can provide a great return on investment. We do not need to pay to be listed in Google’s search results, only have great content that people find of use.

Now there may be a cost associated with producing this content. But one page can rank for multiple keywords, in terms of performance, it really does have a great ROI.

American Express estimate that SEO is 9 times cheaper than alternative marketing techniques such as placing Google adverts. We know Google adverts dominate the top of the search engines but think about this scaled across multiple products, categories and keywords.

You may have heard of the phrase “Domain Authority”. If not a quick explainer, the website link out to your site, the more authority it will gain in a particular field.

Now, these links are best coming from related sources. If for example, you sell pet food, links from Pet Manufacturing companies and magazines discussing healthy diets for dogs are all relevant links.

Now the more useful content we have based around these topics, people will find these topics and link out to them, increasing your authority.

So just by being placed higher in the search engines, people and businesses will find your content, and as a result, you will acquire more relevant links and grow your domain authority naturally.

When you set about marketing your Business in Bolton, you must decide what terms or phrases you want to target. We can help you here with this task.

You may not be ready to target a big national term like “Hoodies” just yet, but SEO should be considered a long-term approach to growth. We could target long tail keywords for now why the business is small, from here and over time, we will grow our authority and give ourselves a greater chance of picking up placement for the more competitive keywords.

You could be better placed right now to target high-volume competitive keywords, but our strategy will depend on reality, with a clear roadmap in place for growth with specific landmarks or targets to attain.

Google Search Console is absolutely free to everybody. You can sign up for a free account with Google to access lots of information about your website.

You can use this tool to find mobile and page speed issues on your website and also to find any issues Google may have when crawling your website.

You can analyse each page individually to see what a user searched for to find the webpage and track the page’s progress over time.

This is where we add your websites sitemap, helping google find all the URLs on your website and making it easier for your site to be crawled and web pages indexed.

Screaming frog is more of an advanced SEO tool. We use this tool to crawl your website, looking for technical SEO issues.

If, for example, you have a 1000-page website and want to remove the word “free delivery” across the site, where would you start? It could be on over 100 pages, and how could you find all instances of the word?

Well, we would simply crawl your website looking for these search terms and produce a list of pages with the text that needs removing.

This is one small aspect of the things we can do with this tool, it can look at 100’s of  different elements.

Anybody can download screaming frog, but you can only crawl 500 URLs before you need to move onto the paid version.

Ahrefs is a fantastic tool for SEO. One big benefit of using Ahrefs is that it allows us to do a complete competitor analysis on backlinks.

Backlinks and Domain authority are important areas concerned with offsite SEO.

The platform also has an auditing tool which is more user-friendly than using an advanced tool such as Screaming to find basic technical SEO issues.

Although Ahrefs can be on the expensive side, especially for small companies, it is an important tool to help with identifying off-site SEO factors and growing your domain authority.

Semrush has a huge suite of SEO tools and is one of the most used platforms by SEO consultants.

You can find everything here, from site auditing, competitor analysis, keyword research, marketing insights and keyword position tracking.

This is not a free tool, and you will be paying over £1000 per year to access semrush. For many small businesses, this can be on the expensive side, but it is a very useful SEO platform.

If you are looking for an alternative to semrush, you could always try SE Ranking, which is less expensive but can also be effective.

Google Analytics is a free tool which most people are familiar with. It has recently changed to GA4 and gives us plenty of event-based information and user insights.

We can use this tool to understand how users are behaving by looking at events, time on the page, bounce rates and exit rates and demographic information.

Ussr interactions and onsite SEO are hugely important in SEO and Google analytics helps us to identify and track areas for improvement.

Another free tool is Microsoft Clarity. Using Clarity you can record users’ sessions for free and it also gives you heatmaps and click information.

It can be especially important for e-commerce companies but can also be used for SEO. We can use this tool to look for dead clicks and rage clicks for example.

What is good for the user is good for SEO and Clarity can help you identify issues may experience whilst navigating your website.

Google Search Console is absolutely free to everybody. You can sign up for a free account with Google to access lots of information about your website.

You can use this tool to find mobile and page speed issues on your website and also to find any issues Google may have when crawling your website.

You can analyse each page individually to see what a user searched for to find the webpage and track the page’s progress over time.

This is where we add your websites sitemap, helping google find all the URLs on your website and making it easier for your site to be crawled and web pages indexed.

Screaming frog is more of an advanced SEO tool. We use this tool to crawl your website, looking for technical SEO issues.

If, for example, you have a 1000-page website and want to remove the word “free delivery” across the site, where would you start? It could be on over 100 pages, and how could you find all instances of the word?

Well, we would simply crawl your website looking for these search terms and produce a list of pages with the text that needs removing.

This is one small aspect of the things we can do with this tool, it can look at 100’s of  different elements.

Anybody can download screaming frog, but you can only crawl 500 URLs before you need to move onto the paid version.

Ahrefs is a fantastic tool for SEO. One big benefit of using Ahrefs is that it allows us to do a complete competitor analysis on backlinks.

Backlinks and Domain authority are important areas concerned with offsite SEO.

The platform also has an auditing tool which is more user-friendly than using an advanced tool such as Screaming to find basic technical SEO issues.

Although Ahrefs can be on the expensive side, especially for small companies, it is an important tool to help with identifying off-site SEO factors and growing your domain authority.

Semrush has a huge suite of SEO tools and is one of the most used platforms by SEO consultants.

You can find everything here, from site auditing, competitor analysis, keyword research, marketing insights and keyword position tracking.

This is not a free tool, and you will be paying over £1000 per year to access semrush. For many small businesses, this can be on the expensive side, but it is a very useful SEO platform.

If you are looking for an alternative to semrush, you could always try SE Ranking, which is less expensive but can also be effective.

Google Analytics is a free tool which most people are familiar with. It has recently changed to GA4 and gives us plenty of event-based information and user insights.

We can use this tool to understand how users are behaving by looking at events, time on the page, bounce rates and exit rates and demographic information.

Ussr interactions and onsite SEO are hugely important in SEO and Google analytics helps us to identify and track areas for improvement.

Another free tool is Microsoft Clarity. Using Clarity you can record users’ sessions for free and it also gives you heatmaps and click information.

It can be especially important for e-commerce companies but can also be used for SEO. We can use this tool to look for dead clicks and rage clicks for example.

What is good for the user is good for SEO and Clarity can help you identify issues may experience whilst navigating your website.