SEO Preston

Here at Maxweb, our team have many years of SEO experience and growing small retailers to national recognition.

Our dedicated in-house team work with you to develop and deliver a tailored SEO package designed to help your website gain visibility in the search engines and increase the number of visitors your website receives.

With offices based in Lancashire and Merseyside, our team will work to develop and execute an SEO strategy that will help you to achieve your objectives in terms of site traffic.

When you sign up for our SEO services, you will have a team of professional SEO experts working on your website supported by a full-stack development team, graphic designers, content writers and our digital marketing team.

We take a holistic approach to SEO, as work can involve different parts of our team and different professional disciplines. Technical SEO issues are completed by our development team for example, and content can be created by our in-house content writers.

All this work stems from the SEO team, who will ensure all work carried out on your website will be fully optimized with visibility and growth in mind. One of the issues many businesses face with employing SEO professionals is that they may not have the wide range of skills needed to perform SEO to a high level. An SEO may be able to find new opportunities through keyword research and optimisation techniques, but they may not be able to increase server performance or fix mobile usability issues that are affecting your speed ratings.

This is why our SEO team is multi-disciplined to engage with all aspects that impact your website’s ranking in the search engines.

SEO best practices are universal, and we will make sure all the basics are comprehensively covered before we move on to some more advanced techniques and optimisations to help your business achieve its goals.

Businesses with bricks and mortar stores or websites which provide services in the local community are obviously interested in attracting visitors from the Preston area as much as they can.

If you have a shop, people may find you online and purchase or take a trip to your shop. This is important for big certain ticket items such as Home Furniture, Cars, Jewellery and Manufacturing. People may have the option to purchase online, but as the value of the items can be high, some people still prefer a visit to the shop so they can see the product for themselves.

Some people still also prefer to shop locally, and if they find a similar product online between your store in Preston and one in London, they may choose the shop of closer proximity. This can be for a variety of reasons; if you order a sofa online and it arrives, and you are dissatisfied, organising the collection and return from a local company can be a lot quicker and more efficient compared to a business based on the other side of the country.

In other areas where you do not sell physical objects but services, a local search is still important. People look for everything from accountants to hairdressers and everything in between locally. Making sure your website displays for these local areas searches can be of significant importance to small and medium-sized businesses and a great source of revenue.

Optimizing for Local Search

Google and the other search engines understand people look for local services and give them a boost in local search results. Having a business address listed in the Preston area will put you at an advantage in capturing a percentage of these local searches.

Known as the local pack, if you search for a specific business or service in the local area, you may be familiar with seeing a map with local businesses displayed. But the organic positions are also influenced depending on your location. If you type in “furniture for sale” in Preston as opposed to London, your results will not be the same.
Ranking high on national level terms is, of course, of great importance also and will give you opportunities to show for generic terms in different locations, but we should also look to optimize for local search in the best way possible.

Simply having a (NAP) Name, Address and Postcode and ensuring your Google My Business listing is up to date are basics, but we should look much further to optimize for local area searches.

Google reviews, citations listing your physical address, page links and on-page experience are just some other factors that will take our standard local presence to one that actively improves its position in the Preston area.

Anybody can do elements of SEO for themselves. Just by creating a page on a website and adding content, you are doing “SEO”. But what can separate businesses is that they actively acknowledge SEO elements and the multi-disciplined approach that it needs to be considered with.

When we talk to many business owners about canonical tags, schema code, LCP, E-A-T factors and the latest Google broad core updates, we might as well be talking in a totally different language.

It is the same across many industries, a mechanic may give a very different explanation to a brake on a car than “it makes a car stop”. Whilst SEO “makes websites rank high,” it is within the detail and the continuously changing landscape that requires full attention.

There are some areas that you should not attempt to do yourself if you are not experienced in SEO, this is due to the fact that it could actually make your site worse with incorrect practices being carried out.

For instance, if you want to gain backlinks but aren’t aware of toxic links, you may be spending time on something that is certainly not contributing to a healthy website.

It is for reasons just like this one that you should leave your SEO & marketing for your Preston business up to a professional team, like us here at Maxweb.

We pledge to take the burden of marketing off of your shoulders, so you can focus on the areas of your business that truly matter to you. Some of the main positive changes that you can expect include, but are certainly not limited to, the following.

An Increase in Website Visitors and Conversions

One thing that you can count on when choosing Maxweb as your SEO agency in Preston is that your website will be able to soar in the relevant rankings.

First, we will get to know you, your brand and the objective of your website.

This will help us in determining what your target keywords will be, the kinds of pages that would be beneficial in increasing the health of your website and ultimately, what we need to prioritise in terms of SEO to increase traffic and conversion rates.

We don’t just offer SEO services in Preston, in fact, we offer a whole array of services that compliment SEO, and this isn’t limited to the aforementioned services. Some extras that never go overlooked at Maxweb are:

• UX design
• Keyword research
• Email Marketing
• Thorough competitor analysis
• Social media marketing
• PPC advertising
• Reporting
• Graphic design
• Website development
• Custom CRM systems
• E-commerce web design
• & More!

Whatever industry you’re in, we’re here with a team of experienced professionals waiting to send your website and business to the top.

From e-commerce to non-for-profits, we have catered to just about every kind of client that walks through our door. We carefully pick our team for this exact reason, no job is too big or small so let’s talk today about levelling up your business through SEO in Preston.