PPC & Google Ads Management Services

Instantly generate new leads from Google.

Read time: . Last Updated on January 25th, 2024 at 03:11 pm.

What Is Pay Per Click (PPC) Advertising?

Imagine your website instantly appearing at the top of search engine results, targeting specific keywords that matter to your business. Our PPC advertising services can make that a reality.

Pay-per-click services can drive targeted traffic to your website, ensuring that every click counts. You unlock the ability to place your business directly in front of your ideal audience, precisely when they’re searching for products or services that you can offer.

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Drive traffic to your website

By creating a PPC and Google Ads campaign, you will increase the traffic to your website by increasing your reach on your chosen search engine.

Increase business and profits

Increase business and profits

Investment into a pay-per-click campaign will be made worthwhile when your business profits from increased visibility.

Stand out to your audience

Stand out to your audience

PPC and Google Ads campaigns mean your website will be seen by those who matter. Tailored targeting, designed to boost ROI like never before.

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Pay per click services and Google ads management for any business

No matter the size of your business, our PPC team can tailor an affordable marketing strategy using paid ads that work for you.

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Grow your brand like never before

Elevate your brand and ignite consistent revenue generation for your business.

Choosing Maxweb for PPC & Google Ads Management Services

In a world where PPC and Google Adwords campaigns are evolving and getting more competitive, our paid search experts are constantly adapting, learning and looking for ways to improve your ads and get you the best results.

By using the power of pay per click services, we can drive your business forward, increase your sales and unlock the full potential of your budget with maximum ROI delivered, leaving your competitors behind.

We also take a holistic approach to PPC. We take care of the entire user journey, from the initial click-through to your website, all the way to a successful conversion. We’ll eliminate the barriers and obstacles in the way, creating a seamless experience to guide customers to where they need to go.

Based on the Wirral, our team has extensive experience creating successful PPC Wirral campaigns, as well as an impressive track record for launching stand-out PPC Liverpool campaigns. 

But, no matter where you’re located, when it comes to our Google Ads management and pay per click services, we can help businesses on a local and national scale. 

Ready to take your online advertising to a whole new level? Call us on 0151-652-4777 for more information.

What Maxweb Can Do for You

Most Shown Google Ad - Centreline Fires PPC Campaign

  • Thorough paid search audits – Before we get started, we’ll conduct a comprehensive audit of your previous paid advertising efforts, identifying what works well, what doesn’t and what opportunities you’re missing out on. This will help us refine our strategy for the best results.
  • Tailored strategies to boost success – our team will create a custom strategy, ensuring that your ad campaigns resonate with your target audience.
  • Complete PPC & Google Ads Management – we’ll save you time and effort by creating and managing all PPC and Google ads campaigns for you.
  • Analyse, learn and grow – we’ll analyse and adapt your strategy to ensure we’re constantly finding the best opportunities to generate sales.
  • Quality ads that work – our expert team will create impactful campaigns for your business. From compelling ad copy that skyrockets your click-through rate (CTR) to meticulous keyword refinement, we leave no detail untouched.
  • Affordable, budget-friendly campaigns – our team manages any budget effectively, ensuring maximum ROI for your advertising investment. From strategic planning to cost-efficient execution, we prioritise your budget without sacrificing performance.

We Are A Google Partner

At Maxweb, we take great pride in our Google Partner Status. What does this achievement signify?

  • We’re part of the small group of digital agencies in the UK that have earned their Google Partner Status. 
  • We’ve continuously met all Google Partner requirements for 10+ years. 
  • Our PPC team constantly grows their skill set,  undergoing Google examinations every 18 months.
  • As an agency, we’ve demonstrated expertise in utilising all Google services.
  • We’ve consistently provided exceptional results, producing high-quality campaigns for our clients.

Want to Learn More About Our Google Ads Management and Pay Per Click Services?

See what our clients think

Customer Reviews
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    centre line

    We Highly recommend Max Web Solutions, as a new business we received all the guidance and advice that has helped our business grow rapidly in the l...

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    Olympia Stewart

    We have worked with Maxweb over the past few months to design and create a professional and bespoke website to reflect the brand development in our...

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    Scott Mcnicol

    Maxweb built our new website and was offer fantastic support, guidance and knowledge to truly build us a professional website and we highly recomme...

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    Adrian Thomas

    As digital Agencies go these guys play a straight bat and don’t hype themselves up or overstate their ability to second guess Google. They are extr...

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  • Christian Loyal's profile image

    Christian Loyal

    Great team, very knowledgeable.

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    David Allen

    I have been working with Maxwebsolutions since starting my business over 10 years ago and I can highly recommend their services. They have always b...

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    Paul Lavery

    I have used the services of Maxweb on a number of occasions and they produced my website for me which gets constant good comments from my customers...

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  • Richard Smith's profile image

    Richard Smith

    They have always been professional and responsive to issues and offer excellent customer service. I highly recommend there services to anyone.

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    Julie Balmer

    Maxweb came out and completed a virtual tour of the pub. The guys were so professional and friendly and took full control and managed everything. A...

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Frequently Asked Questions

Can’t see the answer to your question? Get in touch today.

What is PPC?

PPC, or pay for clicks, is a digital marketing technique which involves advertising a website page on a chosen search engine to increase traffic to businesses. Payment is made per click that has resulted directly from the advertisement.

Our expert team will bid to be seen for specific chosen keywords, and a small fee is paid to the search engine every time the ad is clicked.

How does PPC and AdWords work?

Bids are made on specific keywords which relate to your business and the advert you are publishing. Depending on how competitive the keyword that you are placing an ad on, the more expensive each click will be.

The cost per click (CPC) depends on many factors, such as the competition and the ad’s quality score (QS). PPC campaigns really need to be carefully analysed and optimised consistently, if your goal is to achieve the maximum number of impressions and the lowest possible CPC.

Is AdWords pay per click?

Yes, Google AdWords operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. It's a cost-effective method of advertising, as you're essentially only paying for results.

What do AdWords do?

AdWords (now known as Google Ads) is a paid advertising service.

This form of paid search allows businesses to display targeted ads on Google's search engine results pages and its partner networks. The platform uses specific keywords to target audiences and bring increased visibility and traffic to your website.

What's the difference between PPC and Search Engine Optimisation?

When it comes to enhancing your online presence, two key strategies stand out - search engine optimisation (SEO) and pay-per-click (PPC) campaigns. While their goals may seem similar, their methods are quite distinct. Let's dive into the details.

SEO revolves around optimising your website content and improving external factors to establish your business as an authority in your industry. By impressing search engines with relevance and importance, your website will gradually climb the rankings in search results. However, this process takes time, especially in a competitive industry.

On the other hand, PPC campaigns offer a faster route to visibility. With PPC, you can set up and launch online ads in a day. While the landing page's relevance is important for converting clicks into customers, you can quickly improve your visibility in search results by creating high-quality, relevant ad campaigns. This means you can generate traffic that’s interested in what you have to offer, fast.

Does Maxweb launch Google AdWords Wirral campaigns?

Yes, Maxweb is proud to specialise in launching impactful Google Ads campaigns specifically tailored for businesses on the Wirral.

Interested in our PPC campaigns? Call us now.

What is the difference between Google AdWords and Google Ads?

Google decided to rebrand to 'Google Ads' back in 2018. So, Google Ads and Google AdWords are the same thing - it's simply a name change.

Does Maxweb launch Google AdWords Liverpool campaigns?

Yes. Our dedicated team have in-depth knowledge of the local market, allowing us to create targeted and successful advertising strategies that deliver outstanding results. Get in touch today to get started on your PPC strategy.

Do AdWords really work?

Yes, AdWords can be very effective. At Maxweb Solutions, we use AdWords to drive targeted traffic to your site, reaching customers actively looking for your services.

We offer a flexible approach to suit any budget to generate immediate results. The key to success is careful planning, targeting, and ongoing optimisation, which we provide.

Do Maxweb offer Microsoft Ads Campaigns?

Yes, we offer the same level of services for the Microsoft Search Network as we do for Google.

This is a much bigger market than most people think (24.5% of all UK online searches!), so get in touch with us to see what results we can generate for you over on Bing.