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Differences between digital marketing and social media marketing

Whilst technically social media marketing IS digital marketing, these two variations of contemporary marketing have different goals and methods, making it important…

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Are Google ads a waste of money?

Google ads (rebranded to AdWords in July 2018) is one of the Internet’s most popularly used advertising platforms, currently employed by around…

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Buying social likes is bad for business

There is no way to get around the fact that, for any business, social media is an important resource when it comes…

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The importance of fresh content on your website

In 1996, Bill Gates wrote an essay entitled ‘Content is King’ in which he predicted that the success of the internet would…

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