PPC Agency Liverpool

Maxweb are a leading PPC and Digital Marketing Agency based in Liverpool.

Read time: . Last Updated on December 20th, 2023 at 05:25 pm.


A Leading Liverpool PPC Agency

Here at Maxweb, we are a leading Liverpool PPC agency. We help local companies drive increased sales and conversions with the help of our in-house PPC team.

We can create your Google AdWords campaigns or refine your existing campaigns through our experienced and knowledgeable PPC consultants.

We offer services to both large and small organisations, allowing them to get the best value from their Ad Spend and digital marketing campaigns.

Call Maxweb on 0151 652 4777 to speak to a PPC consultant in Liverpool today.

Adwords search campaign logo

Search Campaign

Search campaigns allow you to show at the top of the search results with a paid advert. We can target any keyword, in any location at any time of day.

Google Shopping

Google Shopping

Showcase your products at in the shopping carousel at the top of google. Ideal for retail products and and increasing B2C conversions.

Pmax Campaign

Pmax Campaigns

Pmax campaings bring together search and shopping campaigns and utilise Google machine learning to optomise the efficent of campaigns.

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    Olympia Stewart

    We have worked with Maxweb over the past few months to design and create a professional and bespoke website to reflect the brand development in our...

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    Christian Loyal

    Great team, very knowledgeable.

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    Paul Andrew

    Mark and his Team at Maxweb Solutions are a Vital and Integral part of our Businesses, having provided the Very best Professional Support for in ex...

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    Paul Lavery

    I have used the services of Maxweb on a number of occasions and they produced my website for me which gets constant good comments from my customers...

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    Julie Balmer

    Maxweb came out and completed a virtual tour of the pub. The guys were so professional and friendly and took full control and managed everything. A...

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    David Allen

    I have been working with Maxwebsolutions since starting my business over 10 years ago and I can highly recommend their services. They have always b...

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    Richard Smith

    They have always been professional and responsive to issues and offer excellent customer service. I highly recommend there services to anyone.

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    tracy james

    We have worked close with Maxweb for the last 7 years and have had great success. They have increased our business leads and turnover year on year...

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    centre line

    We Highly recommend Max Web Solutions, as a new business we received all the guidance and advice that has helped our business grow rapidly in the l...

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Landing Page Optomisation

We go a step further than most PPC Agencies in Liverpool. We won’t just create and manage your adverts in AdWords; we will also look to optimise your landing pages.

 

Both Sides of the Coin

Getting the click on your advert is only half the battle. Once a user lands on your website, we need to convert the visit into an action, such as checkout with a purchase or complete a contact form if you are a service-based organisation.

You can have a great advert that attracts clicks, but if these clicks are not converting, you need to look at improving your landing pages.

On the flip side of this, you may have a great landing page, but the advert is not attracting visitors with the correct intent to purchase.

Here at Maxweb, we go further than most agencies as we will look at improving your landing pages and leave no stone unturned in our campaign optimisation quest.

 

We Have Worked With

Scale Your Growth

When you invest in digital marketing such as Adwords or Bing Ads, you will quickly realise that not all investment scales.

If you put £1000 pounds per month into a campaign and receive £ 10,000 back, scaling up to £2000 will not automatically generate a £ 20,000 return.

We continuously test new keywords and bid adjustments to find keywords that can bring a profitable return on your investment.

This continuous testing includes campaign optimisation and adding thousands of negative keywords across campaigns if we are using broad and phrase-match search terms.

 

Google Partner

We Are Google Partners

Maxweb a premier Google Partner based in Liverpool.

All our PPC consultants have the required qualifications and experience to manage your AdWords and Bing advertising accounts to a high level.

We have successfully managed the search, shopping and pmax campaigns for companies based in the city of Liverpool and across the UK.

As a local company, we are always available to discuss your campaigns and discuss ideas for advert and landing page improvements.

Maxweb PPC

Dedicated PPC Liverpool Account Manager

When you join our PPC Agency, you will be assigned a dedicated account manager who will work with you on your digital marketing campaigns.

We have extensive knowledge of both Google and Bing ads and will be 100% transparent on all the changes we conduct and the reasoning behind these changes.

We will have routine catch-ups online or in person and work together to deliver value to your business so it can grow.

Receive A Free PPC Audit

How We Target Keywords

In a standard text advert, we target potential customers with keywords. These can be categorised as:

Exact Match Keywords : [exact match]

Exact match keywords are when you target a specific keyword, such as “PPC agency Liverpool” or “new red shoes”.

Your advert will not show for other search terms and only very slight variations to these terms. The advantage of this is you can keep your targeting focused on very specific terms, but the downside is you may miss out on variations of the search term.

 

Phrase Match Keywords: “Phrase Match”

When we target a phrase, we will show up for variations of a keyword. If we target “PPC Agency Liverpool,” we can add other words, and our adverts will show. These would be searches such as “A list of PPC Agencies in Liverpool” or “Who is the Best PPC Agency in Liverpool”.

As we can see, our adverts will now show for more search terms, but we need to consider if these are keywords that we want to show for. We would not want to show for searches such as “Pictures of PPC Agencies in Liverpool” as this is obviously a person looking for a picture. This is why it is important to use negative keywords and instruct Google and Bing not to show your adverts for certain terms.

 

Broad Match Keywords: Broad Match

Broad searches can bring a lot of clicks to your website. If we have a broad search term on the keyword “PPC Agency”, we will show for a multitude of keyword variations.

We could, for example, show when a user searches “Pay Per Click Companies” or ” What do PPC agencies do?”

Broad terms can give us further insight into what search terms people use; these can then be targeted with specific adverts that match user intent to a more specific landing page.

 

What is PPC Advertising?

Pay Per Click advertising is online advertising where you pay a fee each time your advert is clicked in Google of Bing. We create adverts and bid on keywords users may input into search engines. When a user searches for a keyword, the search engines will display our ads and we will be charged for each click.

How can PPC Advertising Benefit my Business in Liverpool?

PPC advertising can benefit your business by driving targeted traffic to your website, increasing brand visibility, and providing a measurable return on investment. It allows you to reach potential customers in Liverpool or across the country who are actively searching for your products or services.

How do I Choose the right Keywords for my PPC Campaign?

We use keyword research tools to gather a list of keywords to target. We also look at what terms users have been inputting into the search engines that have triggered our adverts and optomise adverts to match search intent.

What is Quality Score in AdWords?

Quality Score is a metric used by Google AdWords to measure the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower CPC and better ad positions, improving the overall performance of your PPC campaign.

Can I Target Specific Locations for my PPC ads in Liverpool?

Yes, you can target areas by postcode so for example if you have a local shop in Speke, you could target the southend of the city with higher bids or the area exclusively.

You can also target nationwide areas such as London and exclude areas you can not ship or deliver a service to.
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