When we start to work on a prototype website, we always take a mobile 1st approach. By designing for smaller devices 1st and building up, we can eliminate issues that some sites have when designing websites primarily for desktop viewing. Some functionality may not work well on small devices, and design issues can make for a poor experience on mobile devices if it is overlooked.
Millennials spend nearly 4 hours a day on mobile devices, and search engines such as Google crawl, index and rank web pages using mobile versions of the website. This is known as mobile 1st indexing, and you need to ensure your new design website is fully mobile optimized, or it could impact the number of visitors it receives.
Web Design for Accessibility
Another important factor we take into consideration is designing your new website for accessibility. Ensuring disabled people can properly navigate and interact with your website promotes accessibility for everyone. This is where our development, UX and design teams all interact to ensure the website is usable from both a function and design perspective.
Everything is looked at from the contracts of colours, appropriate alt text and tap targets. As accessibility promotes good usability, it can improve engagement rates on the site and increase the amount of time people spend on your website.
Web Design for Usability
Usability simply relates to how easy your website is to use. When users land on your website, they should not have to “learn” how to use it. They should be able to navigate and perform actions intrinsically. This design element is vitally important to all websites. If a user lands on your website and can not find a product or service because of a complex structure or confusing flow, customers will not find your products or service.
Users should be able to traverse your website without thinking about it, and functions should be easy to use, logical and accessible. When we design a website for our client’s usability and UX (User Experience) are key components of our prototype designs.