In today’s digital world, a strong SEO strategy is imperative. Search engines, such as Google are currently flooded by a wide range of websites, online stores and blog posts. With this in mind, there are pages and pages of adverts and links, just like yours.
To help boost the ranking of your content and assets, an effective SEO strategy will be beneficial. However, it is important that a Shopify SEO strategy is employed, helping to ensure that suitable features are highlighted on your platform, translating across search engines. Additionally, this approach will ensure that your eCommerce site will be accepted by the search engine, meeting their ranking criteria.
Without an SEO strategy, an online presence will be non-existent, a strong conversion rate will be unlikely and low rankings across high-quality content marketing will be experienced.
To combat negative results, utilising Shopify SEO services will be recommended. Although complex on the surface, for our Shopify SEO experts, this activity is second nature, with vast experience of improving the ongoing online presence of many clients.
Example of Shopify Improvement Through SEO
When you start to focus on SEO, you won’t see a big bang of traffic like you do if you invested a lot of money, but a gradual improvement.
We all love to see vertical lines, and if you get positioned on a high-volume keyword, it can have a similar effect. But for most companies, it is about continuous improvement.
One of our latest Shopify SEO clients has experienced a positive effect since they signed up to our services over the first 3-month period.
Steady Visibility Gain
As we can see, our client has gradually increased visibility over this 3-month period. Clicks are also following visibility, proving that this increased visibility is in turn, generating more clicks
After auditing this site, technically, we found they do not have many problems, but there is still much work to be done as it operates in a very competitive market.
The focus here was:
- Optomise Image Sizes and Alt Text
- Optomise Page Content
- Optomise Product Tiles
- Start Outreach Campaigns
As we can see, a lot of this work is very self-explanatory. Getting the basics right in the first instance will allow us to move on to more advanced SEO techniques later. You can not build a house before you lay foundations. For this reason, we always start at the bottom up, ensuring all the basics are covered; this will then give us a solid platform for growth.
It is also necessary that any work carried out is “white hat” and aimed at improving the user experience and not just for search engine manipulation purposes. Many sites have in the past tried to manipulate search engines for ranking purposes, and once they are found out, they can be penalised very severely with rankings drops.
The Cost Of Shopify SEO
At Maxweb, our Shopify SEO prices start from £300 per month. Every client will have a dedicated project manager who will oversee the SEO work on your Shopify website.
As Shopify is an e-commerce platform, a lot of the work will fall under e-commerce SEO, and we will look to improve your product, collection and home page visibility for target keywords.
The amount you pay dictates the amount of time we can put into your website so we can cover more aspects on a day-to-day basis.
Over a period of months, we expect to see steady growth and organic traffic gains as we collaborate through the process and build a strong platform for future success.
Through our Shopify SEO services here at Max Web Solutions, we can help you grow your website and share valuable information which will also educate you on SEO best practices. If you would like to find out more, simply Get in touch today with our Shopify SEO team.