If you find yourself asking why is web design so important for your business, we are here to help you.

In this blog, we’ve discussed just a handful of the reasons as to why web design is so important for your business.

Since the birth of the internet, brands, businesses and consumers across the globe have come to take full advantage of the digital realm. This contributes to the 3.5 billion Google searches that are conducted every single day from all corners of the world.

Although an influx in Google searches have the potential to contribute to a business’s success, web design is becoming increasingly important. After all, first impressions count.

Are you intrigued to find out why web design is so important for your business? We have listed just a few reasons below.

Web Design Enhances User Experience and Ensures Your Website Is User-Friendly

While many are led to believe that web design purely consists of ensuring that your website’s overall aesthetic is appealing to your target consumer, this is not true.

Although the overall aesthetic of your website is crucial, a well-designed website can enhance user experience. A well-designed website will also guarantee that those visiting your site can navigate your website with ease.

Consider the last time you searched for a brand or product and visited their website. Did you find it easy to navigate the menu tool and browse the various pages of the website? If so, you are likely to have continued browsing the website. You may have even returned to it at a later date.

If you did not find the website easy to use, it is likely that you exited the website and looked for the service or product you needed elsewhere. Just as you did this, your website visitors will too.

Failing to ensure that your website is easy to navigate could see you miss out on those all-important consumer relationships and sales.

A Well-Designed Website Will Boost Your Search Engine Page Results

As touched on above, failure to offer your consumers with a well-designed website that is easy to navigate will see them refrain from using your site. Many will also leave your website on the first page they view if they are not satisfied with the overall design.

Unfortunately, if your website visitors are exiting your website quicker than they clicked on it, your bounce rate will increase. Over time, an increased bounce rate will harm your website’s reputation with Google and cause your website to slowly but surely lose its search engine page ranking.

As your website’s ranking decreases, prospective customers are less likely to view your site at all. This is because 95% of all website traffic comes from the first page of search engine results. If your website fails to appear on the first page of search results, you may not reap the rewards that you could if your website ranked higher.

While your website will also need to be optimised for search to guarantee your spot on the first page of search results, ensuring that your website is well-designed will further aid your credibility with Google.

This is because a well-designed website will help to decrease your bounce rate, increase the number of pages viewed per session and ultimately aid the potential of onboarding new customers.

Web Design Provides an Opportunity to Communicate with Prospective Customers and Consumers

Before making a final decision as to the product they will purchase and the brand they will invest in, 80% of consumers take to the internet to embark on their decision-making journey.

Throughout the decision-making journey, consumers will evaluate products and brands available to them. It is here that businesses have the opportunity to captivate the attention of prospective customers and turn them into consumers.

However, in order to do this, your web design must effectively communicate with your

audience. Although you may not realise it, brand communication and web design come hand in hand.

From the visuals employed to the copy published, your web design has the potential to communicate directly with prospective customers and consumers. Failing to visually communicate who you are, what you provide and what you stand for could harm the way in which your brand is perceived.

Ultimately, this will see prospective customers take their business elsewhere, turning to your competitors to fulfil their needs.

Taking advantage of the services provided by a web design company such as ours will ensure that your web design increases your return on investment and aids the development of trust and credibility.

A Well-Designed Website Helps Build Trust and Credibility

Are you aware that 94% of consumers state that they are hesitant to trust a brand that does not have a well-designed and up to date website?

Now that you are armed with this information, you may be wondering when you last updated your website.

Ensuring that your website is well-designed and up to date will help you to develop trust and credibility. In turn, you will find that prospective customers continue to return to your site, invest in your brand and turn into brand advocates!

How Can We Help You?

If, upon asking yourself why is web design so important for your business, you have come to realise that your website would benefit from professional assistance, why not let us help you?

At MaxWeb Solutions, we are experts within our fields. Our team consists of dedicated developers, designers and project managers who specialise in web design to help business owners like yourself.

In addition to creating, or editing, your website, we can help you sell your products and services by boosting your search engine results page rankings through the employment of search engine optimised copywriting.

With the ability to build and create a responsive website that develops trust and credibility, we are confident that investing in a well-designed website will provide your business with a wealth of new opportunities.