Halewood Wines & Spirits - Crabbies - Lambrini

Halewood Wines & Spirits


Bespoke CRM System Design & Development

The drinks manufacturer and distributor Halewood Wines & Spirits, who are responsible for top brands such as Crabbies, Lambrini & Red Square Vodka, asked Maxweb to develop a bespoke management system for tracking and organising promotional assets.

As the system is a bespoke internal system, we cannot show any designs or links to an example in this case study.

The Problem

The problem was that time-sensitive assets, such as event tickets, were not being fully utilised by promotional teams resulting in empty seats and missed opportunities. The solution was to transform an email/excel based system into an online portal where staff can view, register interest, request and confirm assets.

The brief included features such as multi-level user permissions with secure login, automatically generated emails, an event overview calendar, user behaviour tracking and a fully transparent audit trail. The system would be used on mobile phones and tablets, so a responsive solution was a key requirement.

Halewood Wines & Spirits


Specification & Wireframes

The initial stage of the project was to understand the current process. Working closely with management and end users, we could identify the current system’s strengths and weaknesses. By mapping the entire process, we were able to formulate plans for a new online solution. A complete set of wireframes were created and hooked up to show the journeys of both users and administrators.

Halewood brand Lambrini


Following the client’s sign-off of the wireframes, we began the design stage. This stage takes the functionality and flow of the wireframes and adds a modern, attractive interface. The design had to keep within the Halewood branding guidelines, be easy to use, and look clean & fresh. The dark blue of Halewood is a great colour to use and made the final design look great. The design process includes designs of all main pages.

As with all of our designs, we do not progress to the development stage until the client is 100% happy – we do not use templates or 2nd hand designs!

Halewood Wines & Spirits


The development of the system was the longest part of the project. The task of coding the functionality defined in the specification and wireframes and hooking it up to the front-end design was a big one. The developers at Maxweb are very experienced in developing bespoke systems, which meant the system was delivered on time, meeting our high standards.

If you would like a bespoke CRM or management system, please don’t hesitate to contact us, we’d love to discuss your project!