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Client Project:
Web Design, Ads and SEO Services for Builders Merchant
Timber Kings are a high-quality, experienced building merchant based in Birkenhead, Wirral. They supply a wide range of construction materials, including timber products, concrete items, paint, plumbing supplies, and more.
They approached us with a vision to create a sophisticated eCommerce platform that would seamlessly showcase their extensive product range. Our mission was to design and develop a site that not only meets their business needs but also delivers an exceptional user experience.
To support this goal, we’ve developed a well-rounded digital marketing strategy that includes SEO campaigns, digital PR, and paid ads. Additionally, we’ve enhanced their online presence through social media and are preparing to start organic social media marketing in the coming months.
250+
Products Uploaded
+2177%
Increase In Traffic
5x
ROAS in just 2 months
Web Design, Ads and SEO Services for Builders Merchant
Timber Kings required a flexible eCommerce solution on the Shopify platform. They needed a site that could initially be launched in catalogue mode, allowing users to view and enquire about products without the option to purchase online. Additionally, the site needed the capability to transition into a fully operational online store when ready. The design had to be sleek, modern, and visually engaging, reflecting the premium nature of their products.
Along with a new website, the business aimed to increase their brand awareness and sales through digital marketing. They had seen some success with organic social media but wanted to explore new strategies for reaching their audience using both paid and organic methods!
Web Design, Ads and SEO Services for Builders Merchant
We opted for Shopify, a powerful and user-friendly eCommerce platform, as the foundation for their online store. We customised an existing Shopify theme extensively to align with Timber Kings’ brand identity and specific needs, making significant adjustments to layout, colour scheme, and functionality. The result is a unique and appealing website tailored to enhance their online presence.
When setting the site live, we conducted a comprehensive SEO site audit to ensure full optimisation for organic search results. We also tested critical functionalities, such as verifying contact forms were functioning correctly and ensuring fast page speeds. User and responsive testing was carried out to confirm the site looked good and worked smoothly across all devices.
We populated the entire site, adding every product they offer, writing up content, and uploading high-quality images. Once all products and pages were added, we updated the navigation menu and optimised the structure to ensure products were easy to find on the site.
We then created a long-term strategic SEO plan for the business to dominate organic search results.
We have developed a well-rounded digital marketing strategy that includes SEO Campaigns, Digital PR, and Paid Ads. Additionally, we are preparing to launch organic social media marketing in the coming months to enhance their online presence and increase customer engagement.
To enhance the website’s visibility among target audiences, we developed and launched PPC Google Ads campaigns. Our strategy focused on maximising ROI for the business by utilising conversion tracking to refine and optimise ad performance.
We established a recommended daily budget and bid on keywords most likely to drive engaged traffic to the site. We also optimised the main product page to be highly effective for lead generation, ensuring that users arriving via paid ads could easily convert.
Web Design, Ads and SEO Services for Builders Merchant
The result is a visually stunning and highly functional eCommerce site that reflects Timber Kings’ brand identity. Its sleek design and practical features have set the stage for a seamless transition to a fully operational online store. Timber Kings now has a powerful online presence, ready to cater to their customer’s needs.
Achieving top rankings for a series of brand-related search terms within the first month on Google, coupled with gaining highly authoritative backlinks, has significantly boosted trust signals for the site. Through targeted PPC ad campaigns, we’re already seeing a 5x return on ad spend (ROAS). The immediate uptick in foot traffic, lead inquiries, and phone calls has directly translated into a notable revenue increase for the business.x
Timber Kings is now prepared to expand their online operations with a website designed to meet their current needs and accommodate future growth. In addition to our ongoing efforts, we are excited to launch organic social media campaigns in the coming months. We eagerly anticipate supporting them on this journey and ensuring their continued success in the digital marketplace.
Owner and Founder
“The team at Max Web Solutions did an incredible job with our website. Their attention to detail and ability to understand our vision resulted in a platform that we’re extremely proud of. We’re excited to continue our partnership as we grow our online presence.”
