Autism Initiatives wanted to improve on the previous year’s campaign results by reaching subscribers of people signing up to the event and, in turn, raise much-needed funds to help support those with autism by using a digital marketing firm.
Maxweb were set an initial budget to manage a 10-week social media marketing campaign from start to finish, advising the team throughout on aspects of the campaign we feel would perform higher than others. By increasing the number of active subscribers, online donations should also increase.
In order to encourage sign-ups and create awareness around the 10-week event, Maxweb launched a high-quality social media strategy using individual campaigns carefully targeting different audiences to increase awareness and drive website traffic. The campaigns were set up with unique copy and imagery tailored around the audience group’s likes and interests, and location to maximise the chances of them clicking on ads.
Maxweb used a variety of objectives and eye-catching call to actions in order to encourage users to click through and visit the event sign-up page on the site.
Maxweb’s Facebook and Instagram strategy over the 10-week campaign successfully increased brand awareness for the charity, increased website traffic, and increased event sign-ups from previous years’ campaigns.
