Lots of businesses set up AdWords and Bing accounts with no real knowledge of how to optimise their campaigns. This can decrease performance, and you may not feel like it is a profitable investment.
Especially if you are a small business in Chester and are competing against brands with bigger ad budgets.
This is where our expertise comes in. You can bid against keywords that drive a profit but are not as competitive. Each business needs a tailored plan that meets business objectives, and they can not be copied and pasted from one business to another.
If you sell products, Google Shopping can generate a great return on investment, but if you operate in a B2B environment or sell services, this may not be the right campaign type for you.
We investigate your market and identify areas that we can target to make the most of our budget. As sales increase, we can then scale up the campaigns and grow with a larger investment.
We will help you make the right decisions for your business in terms of campaign type and structure.