PPC Agency Liverpool

We are a Liverpool PPC agency that has helped numerous local companies increase sales through their Google and Bing ads campaigns.

Our expert team is dedicated to delivering focused pay-per-click strategies that align with your business goals. These strategies help your business achieve maximum visibility and boost sales.

From in-depth market analysis to strategic ad placement and continuous optimisation/management, we cover every aspect of PPC advertising.

We specialise in:

• Search Campaigns
• Pmax Campaigns
• Google Shopping Campaigns
• Merchant Centre Optomisation
• Display Campaigns
• Video Campaigns

Based on Merseyside, we are one of the leading PPC agencies in Liverpool and continue to work with a number of businesses to help improve their sales performance through Paid Advertising. We want to work with you to help your business grow in 2024 through our comprehensive PPC services.

Local market expertise

If you are a local business then we can provide our local insights into the Liverpool market, helping you gain an edge on your competitors through Paid Advertising and achieving results through your website.

We can help you dominate the local market in terms of clicks to your relevant landing page. As a local business, we also pride ourselves on our service; we are available for site visits and regular phone calls if you need to discuss the progress of your AdWords campaigns,

Experienced PPC Professionals

Our PPC team is knowledgeable in all areas of PPC, with years of experience helping businesses grow their brand through PPC. With over 15+ years working in Liverpool, we have helped our clients grow from small local businesses to businesses with national recognition.

Transparent Reporting

When we execute campaigns for your business, we are fully transparent about their performance. We constantly analyse campaigns and run a/b tests to maximise performance and ad revenue.

All of this is documented, and a monthly report will show exactly how much you spend and what return this spend has generated for your business.

As your digital partner, we will be able to help your business thrive in the digital landscape by offering some of the best PPC services in Liverpool.

Search Campaigns

We will set up search campaigns targeting valuable keywords that can attract customers to your business.

We conduct extensive keyword research and focus on keywords that can generate revenue and bring a profitable return on investment.

Search campaigns target broad, phrase, and exact-match keywords. Broad keywords are top-of-the-funnel keywords that can attract a large number of impressions and clicks, while exact-match keywords will only show up when somebody types in a specific phrase.

Based on your budget, we will look to get the most clicks possible, as different keywords have different associated costs.

Search campaigns will also be optimised by:

• Bid Adjustments
• Bid Modifiers
• Geo-Targeting
• Negative Keywords
• A/B Testing
• Optimising Assets

Pmax Campaigns

Performance Max campaigns bring together both search and shopping campaigns and use machine learning to enhance conversions.

Whilst they do surrender an element of control compared to traditional campaign adverts, we have achieved some fantastic results using Pmax.

It is crucial that your asset groups are properly segmented and appropriate audiences are targeted through signals.

If you have struggled to get the most out of Pmax and feel your current campaigns need optimising, we can update them to deliver better ROAS.

Google Shopping

Google Shopping is ideal if your e-commerce store sells products. The products will be displayed at the top of the search results, and they have the potential to drive sales for your business.

It is important to optimise your feed in Google Merchant Centre to help give your products relevancy to user searches. In addition to this, you have to really concentrate on adding negative keywords to products to ensure they show to the correct audience. If you sell a pink pair of shoes, you do not want your product to show if somebody searches for “black shoes”.

This process can include adding thousands of negative keywords until your shopping campaign is fine-tuned and consistently bringing in profit for your business.

Example of Google Shopping Results

Achieving great PPC campaigns isn’t just about increasing the visibility of your website. Through strategic PPC campaign planning and execution, comes great sales performance and attracting new customers to your business.

We don’t just create campaigns that just attract clicks with no return on investment. We are focused on getting your website in front of the right people and generating sales for your business.

We have achieved great success with some of our PPC campaigns for clients, including brands such as NAD+ at Home, Walk for Autism and The Work Uniform Company based in Liverpool. When you work with our PPC Agency in Liverpool, you can expect results such as…

1. Initial consultation

We will sit down with you to find out more about your business, so that we have enough information to create a detailed, tailored PPC strategy that will perform well on Google and Bing ads.

We will ask more about your business and services and products delivered to your customers, target audiences, market and competitor insights. All of this information is vital for developing a quality, focused PPC strategy.

We will be able to provide you with our recommendations on strategy for your business and recommended budget for spending.

2. Planning and strategy

After we’ve found out more about your business, we will analyse your website and conduct research to plan your PPC campaigns. Some PPC agencies often overlook analysing your landing pages, but it is here where visitors convert and need to be fully optimised.

We will look to find gaps and opportunities to place your website in front of the right audiences and attract valuable users to key landing pages.

3. Monitoring and Optimisation

Your PPC account manager will continuously monitor and analyse the performance of your campaigns to ensure that it is within budget spend, and optimise live campaigns to improve performance.

We perform regular split testing and experiments to ensure we are not missing any opportunities to enhance campaign performance.

4. Reporting and updates

We provide you with full transparency through regular updates and reports throughout the month. This way, you are fully in the loop about how your campaign is performing and we can let you know about how our PPC campaigns are delivering upon your objectives.

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