eCommerce SEO and Lead Generation SEO both serve different purposes, despite both of their aims focusing on increasing website visibility on search engines.
eCommerce SEO focuses on optimising key shop product and category pages to attract shop customers and drive sales through the website by offering a seamless browsing experience and engaging relevant content. On the other hand, Lead Generation SEO focuses on optimising landing pages, using long-form content to attract users and generate enquiries.
The strategy involved in eCommerce SEO requires specialists to follow best practices and innovative techniques to attract users to high-value shop pages and drive online sales. That’s where we come in…