Life Insurance Lead Generation Services

Life insurance is a highly competitive field and generating high-quality leads is crucial to any business working in this area. The old image of the insurance salesman moving from door to door is very much past its sell-by-date and, while the humble telephone can still be useful, most lead generation is now done online.

At Maxweb Solutions, we’re experts in all types of digital marketing and web design. We also understand the insurance sector and particularly life insurance. We can bring these two threads of expertise together to help you find new leads.

You’re much more effective when you can concentrate on running your business and converting leads rather than chasing them, so let us help improve your online lead generation.

We can help you to get high-quality leads with a good chance of conversion using a variety of digital marketing techniques and channels.

There are plenty of potential customers to target. According to a study by one insurer, the pandemic prompted an additional 5.8 million adults in the UK to consider buying life insurance over the past year. Even so, only just over a third (37%) of the UK’s adult population currently have, or are thinking about, buying life insurance.

That leaves two-thirds who have not seriously considered the benefits of life insurance, as well as an undisclosed number who are considering it but have not yet settled on a provider.

The vast majority of these people are online. The internet user penetration rate in the UK is more than 95%. The demographic has gradually changed, with older users joining younger generations online.

94.6% of people aged between 55 and 64 actively use the internet, along with 85.5% of those aged 64 to 75. The most widespread activity is reading and sending emails and the second most common is finding information about goods or services – with 83% of men and 80% of women searching for these online.

Ofcom research, meanwhile, shows that adult UK visitors spent an average of 49 minutes every day on social media sites, while 86% regularly used Google to search online.

All this information can be used to reach potential new customers and legally and ethically gather data that can be used in lead generation.

Why chase customers when you can get customers to come to you? Search engine optimisation, or SEO, is the process of improving your performance on search engines such as Google, Bing and Yahoo!

The UK had 57.6 million active social media users as of February 2022, representing 84.3% of the population. That gives ad campaigns on major platforms like Facebook, Instagram and Twitter a huge reach.

As well as bringing in the leads, you also need to be able to organise them effectively in order to use them effectively and increase your chances of conversion. We offer a number of ways to help you do this.

• CRM integration – Your customer relationship management or CRM system is an important tool as it is used to manage your interactions with existing and potential customers. This can help you build and maintain relationships and streamline processes to improve customer services and ultimately increase sales. We can integrate with your existing CRM so that all new leads are immediately added to the system.
• Lead reporting dashboard – A lead reporting dashboard can help you to organise and keep track of your new leads.
• Instant notifications – You will also be notified as soon as a new lead comes in, allowing you to reach out to them as quickly as possible to give you the best possible chance of converting.

Life insurance is a long-standing and traditional business, but we are living in an increasingly digitised and interconnected world. As more and more of our lives are conducted online, digital marketing is becoming more and more important for businesses of all shapes and sizes.

Digital marketing techniques provide unprecedented ways to reach out and engage with new customers. Lead generation is an important part of this but you can also increase brand awareness and manage and enhance relationships with existing customers.

There are a number of options when it comes to payments. We offer a pay-per-lead model or a standard monthly contract (which also allows you to cancel free of charge within the first 3 months).

For longer-term goals, we will create a long-term plan tailored to your own unique requirements. Contact us by phone on 0151 652 4777 to get a quote.

If you want to benefit from our expertise and start generating new high-quality leads today, get in touch.

You can contact us through our website, email or via phone call. We also love to meet potential clients face to face to discuss exactly what you need and how we can help.