Read time: . Last Updated on February 5th, 2024 at 02:23 pm.
The Importance of SEO for Healthcare
Developing an online presence can be difficult for healthcare businesses, due to the saturated market and competitiveness with other renowned healthcare organisations.
Search Engine Optimisation for Healthcare is an alternative to excessive ad spending, providing your business with a cost-effective, long-term strategy for increasing brand awareness and driving leads to your healthcare business.
We are SEO Healthcare Specialists
Grow your potential and maximise leads.
We continue to work with healthcare businesses to level up their marketing through strategic thinking and optimising their websites to reach their target online audiences multinationally and all around the globe.
Find out more about how the team at Maxweb can deliver an SEO strategy that helps your healthcare business grow its potential.
We take a holistic approach with our healthcare SEO services, as not one SEO campaign is the same as another. We take into consideration a number of factors when strategising work for clients, in order to place the website in the best position possible to rank for highly relevant search terms.
When you work with us, you gain access to a wealth of SEO services delivered by specialists in all areas of Search Engine Optimisation, including:
Keyword Research
We conduct keyword research to identify opportunities to appear for new keywords that your target audiences are searching for.
On-Page Optimisation
We analyse your website across all on-page aspects to ensure that you are following best practices, providing rich content for your users and a seamless user experience.
Technical Optimisation
We ensure that your website is fully functional and offering your users a sound page experience, one of Google's key ranking factors.
Content Marketing
We are able to create consistent, high-quality content that broadens your reach and provides opportunity to create links from external websites.
Digital PR and Link Building
By creating opportunities to appear on external websites, you can improve your brand awareness and improve your website’s authority.
Access to Design and Development Team
You have access to a team of in-house developers and designers to assist with all aspects of your website.
We are Maxweb. We are a data and results-driven agency, built on the vision to provide digital excellence for our clients and help businesses reach new heights.
Since starting Maxweb in 2008, the agency has worked with a range of clients from small to medium to sized enterprises, to nationwide renowned brands and continues to until this day.
We have a dedicated team of specialists in all areas of digital to provide an array of comprehensive services that will make your business stand out from the rest, from design and development to lead generation and Search Engine Optimisation.
We are fully transparent in our offerings, providing you with regular updates about our work, performance reporting and our long term strategy for your website.
What can we offer your business?
Moving to digital is now more important than ever for businesses looking to compete in the market. We work with you to help you gain an edge through search engines and hit your business goals.
We offer various digital services to help you hit your KPI’s and targets, from designing and developing beautiful websites that reflect the vision of your brand, to PPC advertising and Search Engine Optimisation and so much more.
The healthcare industry covers a breadth of sectors that can benefit from Search Engine Optimisation to make their websites perform better on search engines and drive leads online.
We have worked with a range of clients in healthcare and continue to help them be more competitive in their market using specialist industry techniques. These include:
Healthcare Sectors for SEO
SEO for Dentistry
SEO for Addiction Rehabilitation
SEO for Brain Injury Rehabilitation
SEO for Physiotherapy
SEO for Cosmetics & Aesthetics
SEO for Care Homes
SEO for Private Hospitals
SEO for Pharmaceuticals
SEO for Therapy and Counselling
Content Marketing and Digital PR
Establishing your website as authoritative is vital for healthcare businesses to enhance their visibility on search engines. Without credibility from authoritative third-party websites, it is likely that a healthcare website will struggle to rank for competitive keywords that their key audiences are searching for.
We heavily focus on building a strong domain authority for healthcare websites, especially if they are only starting out on Search Engine Optimisation and have a weak backlink profile. We have a track record of improving the domain authority of our clients’ websites by implementing strategies in content marketing and digital PR.
Examples of outreach and high quality links added from renowned healthcare publications.
How do we do it?
Our specialist SEO content writers utilise various techniques and strategies to help a website become a credible powerhouse for content and enhance its authority for Google.
We are able to produce high quality content that ranks well on search engines and is used by other healthcare websites as citations.
Similarly, we have strong media connections that allow us to outreach and feature your website on renowned publications. We have helped clients appear on articles for the Daily Mail, The Guardian, Healthline and more.
We are transparent with all of our clients that SEO doesn’t guarantee short-term results, and if you have been told this by an agency then you should run for the hills! SEO is a long-term investment for healthcare businesses looking to compete with other businesses for years to come. We usually use results after 6 months as a benchmark after working on a website, and begin to see an upward curve from thereon.
We have worked with some of our healthcare clients for over 10 years and have achieved results that has seen them grow significantly in their sector.
300%
Increase in Organic Traffic
200%
Increase in Conversions
x2
Revenue to 2.2M
How we Helped a Healthcare Business: Cassiobury Court
Cassiobury Court are a rehabilitation centre provider based in Watford, offering detoxification and therapeutic treatments to their residents that suffer with a series of addiction issues. They approached us in 2013 as they wanted to reach audiences nationwide, without spending an excessive budget on regular ad spending.
As well as creating a responsive and fully functional website for their users to navigate around, we started work on optimising the website to be visible on search engines and improve the content to improve lead generation.
We used a series of strategies and healthcare-industry techniques to make them more competitive in the rehabilitation market, achieving great results that has meant that they have continued to work with us to this day.
What Healthcare SEO Strategies Did We Use?
Focused strategy and execution
To improve the performance of the website on search engines, we have focused on improving the overall authority of the website, creating high quality content for users and making the website conversion friendly. We have completed a variety of work including:
Adding high quality backlinks from authoritative third-party websites
“Maxweb have been our digital partner for over 10 years and we are grateful for the work from the team. They have helped us reach our audiences multinationally and drive leads to our business across 6 different websites.”
John Gillen - Founder and Director of NAD+ at Home
See Our Case Studies for Healthcare SEO
Since 2020
3,730
Increase in Average Monthly Organic Visitors
459
Increase in Keyword Rankings on Page 1
273
Increase in Referring Domains
SEO Case Study
Asana Lodge
Addiction rehabilitation centre
Services Provided:
WordPress Web Design Services, Branding & Graphic Design Services, Virtual Tour Services, Local SEO Services
Ocean Recovery is an alcohol rehab and drug rehab centre. Services they provide are divided into two areas: detoxification and rehabilitation. Ocean are also qualified to treat behavioural addictions such as gambling, sex, gaming, eating, and anxiety-based addictions as well as substance addiction. They’re based in the Blackpool area but offer their services to the whole of the UK.
The price of healthcare SEO services can vary depending on the amount of work that you want completed on your website each month. When you start working with us, you gain access to a long list of comprehensive services that we can perform on your website, with no exclusivity or hidden costs.
We hold no contractual obligations with our clients, which means no cancellation periods or long-term commitments if you feel like SEO is not beneficial for your business.
We offer a series of packages that help break down what you can get from SEO for your healthcare business:
Basic SEO Plan
Receive around 5 hours of SEO, focusing on optimising the technical and on-page aspects of your website and basic CTA optimisation. This plan aims to achieve results from 6+ months.
Standard SEO Plan
Receive around 10 hours of SEO, with a detailed approach to optimising your website across on-page, off-page and technical SEO. This plan aims to achieve results between 4-6 months.
Premium SEO Plan
Receive around 20+ hours of SEO, benefitting from advanced link building, comprehensive content strategy, and on-page and technical SEO overhaul. This plan aims to achieve results between 1-2 months.
Contact us for a Free SEO Audit and Accurate Quote
SEO for healthcare provides a sustainable, long-term marketing strategy for driving leads to your business. Developing your online presence on Google and bringing people to your website is an effective method for increasing leads and revenue to your clinic, driving growth for many years to come.
What do I get from a SEO healthcare agency?
At our SEO healthcare agency, we provide a comprehensive service for our healthcare clients that is tailored to what they want from SEO.
Depending on your business goals and our strategic approach to helping you reach those goals, you will be open to a selection of SEO services that will help grow your website and be competitive online with other businesses in your niche.
How does an SEO healthcare agency work?
We will plan and implement a range of SEO services that align with our strategy for your website and within the allocated time for your account. The amount of time spent on SEO will be allocated depending on your chosen package.
Each month you will receive a monthly report outlining organic performance, as well as previous month's completed work and planned work for the coming month.
Your retainer does not include any long term contracts so no need to feel tied down! If you wish to cancel then you are welcome to do so with 30 days notice.