What is Email Marketing?
Email Marketing is used to communicate with potential and existing customers by sending out a marketing email. It can be used to send advertisements or brand awareness.
How does it work?
Email Marketing works by targeting people and businesses via email which result in traffic being driven to your website, email replies or telephone calls. It can be highly beneficial targeting your existing clients; keeping in contact with existing customers can help maintain the relationship with them, remind them of your products services and hopefully lead to further sales.
You can also purchase marketing lists. The list scan be of any demographic you want so you can directly target your ideal audience.
Our email marketing campaigns monitor subscribers and actions such as emails sent, read and that have bounced. We also keep an automated unsubscribed list which are those who unfortunately no longer want to receive your emails.
Whether it’s a newsletter including your latest offers or a press release targeting a new area of business we will assist you to ensure you get the most from your email marketing campaign.
Advantages of Email Marketing
- There is a faster response for both businesses and clients
- Increased exposure of products and services
- Personal way of communicating with potential and existing clients
- It has a global reach
- You can target a specific audience
- Low cost – it eliminates printing fees
- You can easily create your own bespoke campaign
