Search engine optimisation is the process of improving the pages on your website to increase the visibility of your site in relevant online searches. The better you can get your pages to rank in search engines, the more likely you are to have a higher volume of clicks through to your website from new and existing customers or clients.
This can lead to potentially more sales and more clients if done correctly.
There are a number of simple ways that you can improve the SEO of your site. Below is our list of five SEO tips for every business right now:
Ensure Your Website is Running as Fast as Possible
No one likes to wait for ages for a website page to load. This is especially true for search engines.
If you want to keep your website visitors happy and you want them to continue using your site, you must make sure that your website loads quickly. If your website takes longer than a few seconds to load, your visitors will more than likely get very frustrated and there’s a good chance they will just leave your site and move onto another one instead.
Even if the content on your site is top-notch and exactly what your visitors are looking for, if they can’t access the information instantly then they won’t stick around to wait for it to load.
Search engines prioritise websites that load quickly so it’s important to make sure your site loads as fast as possible. Some things that may cause your site to load more slowly may be large image files, graphics, or text, or having too many plugins installed to your site.
You should give your site a good cleaning up every few weeks to ensure that it isn’t getting clogged up with large or unimportant files.
Understand the Difference Between Off-Page and On-Page SEO
On-page and off-page SEO are two completely different things but they are both necessary if you want your website to rank well.
On-page SEO refers to all of the parts of your website that you have control over. This can include things such as the keywords that you use in your content, the type of content you post, your meta descriptions, the plugins you use, how you optimise the speed of your website – all of these elements add up to your on-page SEO. This is critical to get your website ranking higher organically on search engines.
Off-page SEO refers to all of the SEO elements that happen off your site and are out of your control. This can include things such as links to your site on other websites, links to your social media accounts, or people referring to your website on a different website or platform than your own. This is great for increasing your ranking above other websites.
Focus on Your Keyword Research
Keyword research is very important for your SEO. This helps to optimise your site so that it ranks higher organically in search engines. Keyword research should definitely not be ignored.
Before you publish any content on your website, you should do some keyword research as this will allow you to see how much competition you have for those relevant keywords.
Keywords allow for search engines to know exactly what your post is about. Your keywords should be focussed and not generalised as they can easily get lost within the thousands of other competing websites.
The more relevant and detailed you can get your keywords to be, the better you chance of having search engines successfully ranking you higher. This allows you better chances of having the right type of relevant audience finding you.
Make Sure Your Content is Targeted at People Rather Than Machines
It’s important to remember that your true target audience is humans rather than machines. Sure, you want your content to be looked fondly on by search engines, however, this would be pointless if your audience isn’t interested in engaging with the content that you have to offer.
You should focus on basing your website content around things that you know your audience will be interested in. Think about the questions that your audience want to be answered and focus on writing content around these questions. If you do this, your website ill see a rise in organic traffic and activity and the search engines will recognise this rise and automatically rank your site higher.
Quality over quantity is also important in your website content. It is much better to have good quality content on your site instead of having a lot of content on your site. One really great post on your website is much better than ten average posts.
Learn About and Make Use of Hreflang Tabs
Despite their interesting name, you shouldn’t shy away from hreflang tabs – they can be very useful in improving your SEO.
Hreflang tabs can help your website to reach a much wider audience. This is done as the tabs identify who and where your content, pages, and posts are directed to. These tags notify the search engines and allow them to recognise that a certain type of page is needed.
To simplify this for you, if someone in France, for example, searched for your page, product, or service then this would alert the search engines that there needs to be a French version of your page. This means that you don’t need to stress or struggle with creating content for various people or places.
If you want to market your content to a much wider audience, hreflng tabs are definitely the tool for you. Do some research and make use of them to get your content in front of more people than ever before.
SEO Tips for Every Business Right Now – Final Thoughts
As you can see, SEO is an important tool for improving the traffic to your website. If you want to achieve more organic search traffic, consider using the tips above to improve the SEO performance of your website.
Posted on Friday, October 16th, 2020 in Digital Marketing.