Have you recently found that your website is not providing you with those all-important sales leads?
Has the number of people visiting your website drastically decreased? You may benefit from taking advantage of our top reasons why your business absolutely needs SEO.
What Is SEO?
Prior to delving into the top reasons why your business absolutely needs SEO, it is vital to gain an understanding of what SEO is.
SEO, or Search Engine Optimisation as it is otherwise known, is a practice employed by businesses to ensure that their website appears within Google search results for specific short and long-tail keywords.
Unless you are a SEO consultant, SEO might seem a little out of your depth. However, it is essential for any organisation hoping to expand, grow and reach consumers.
Many small, medium and large scale companies will employ several SEO consultants to ensure that their website efficiently reaches prospective consumers. Likewise, it is not uncommon for businesses to outsource their SEO to a digital marketing agency like ours.
Our Top Reasons Why Your Business Absolutely Needs SEO
As determined above, SEO is an integral aspect of any digital marketing strategy. If your business has a website or a blog, you need to ensure that it is optimised for search. Failure to do so will hinder your growth, interest and sales.
To provide you with a comprehensive understanding of the benefits that SEO bestows, we have delved into our top reasons why your business absolutely needs SEO below.
SEO Provides New Business Opportunities and Increases Website Traffic
Did you know that if your website ranks on the first page of search engine page results, you are likely to obtain over 60% more traffic than websites that feature on the second page of search engine results?
As your consumers take to Google to conduct searches, ensuring that your website is optimised for search will increase your websites visibility and page ranking
If your site is optimised for the exact search phrase employed by a prospective customer, your website is likely to rank higher than others. This will see your website traffic surge and, in turn, will provide you with new business opportunities.
SEO Helps Businesses Attract and Convert Potential Buyers
Following on from the above reason why your business absolutely needs SEO, the greater the amount of traffic that your website obtains through the employment of SEO, the greater the number of potential buyers that will visit your website and take advantage of your services.
Before taking advantage of SEO, it is possible that your website saw a large number of website visitors each day. But how many of these actually converted into consumers? How many people churned, leaving your bounce rate to increase?
As and when you employ SEO into your digital marketing and content strategy, you will predominantly attract consumers that are ready to purchase. Not only will this increase your return-on-investment, but it will increase various vital statistics, including bounce rate, pages per session and time spent on page.
SEO Provides Businesses with The Opportunity to Rank for Various Search Phrases
As you begin to consider the search phrases that you need to employ within your website copy to ensure that your website is optimised for search, you may be left under the impression that your website can only rank for one search phrase or keyword.
If this resonates with you, you will be happy to know that SEO provides businesses with the potential to rank for various search phrases. Not only does this present you with the opportunity to reach your target customers at different stages in their decision-making journey, but it offers the ability to target a more extensive consumer base.
However, it is crucial to keep in mind that although you can rank for various search phrases, your target consumer must always be at the forefront of your SEO strategy. If your target consumer would not search for a specific keyword or search phrase, it is highly unlikely that you would benefit from incorporating it into your SEO strategy.
SEO Builds Credibility
As your SEO strategy drives visitors to your website, your credibility will soar. Credibility is critical when considering SEO and Google rankings. In fact, the greater your credibility, the higher your site is likely to rank for specific keywords and search phrases.
Considering that the first five organic results account for over 60% of all clicks, it is imperative to ensure that Google deems your site as credible.
SEO Provides Long-Term Results
Although many businesses will search for a quick fix such as paid advertising to obtain website traffic and drive sales, this unfortunately only provides short-term results.
Unlike paid advertising, SEO provides long-term results and growth. SEO is also deemed to be 70% more effective than other advertising forms.
How to Optimise Your Website for SEO
Armed with a comprehensive understanding of what SEO is and the top reasons why your business absolutely needs SEO, you will likely want to ensure that your website is optimised for search. However, you may be unsure of how to go about doing this.
At MaxWeb Solutions, our team of SEO consultants are on hand to optimise your website for you. From your homepage to your blogs, we’ll take into consideration precisely what your target audience is searching for and what your business goals are, before ensuring that your website is optimised accordingly.
Not only will this provide you with a more significant number of opportunities to secure those all-important sales leads, but it will enhance your website’s reputation with Google.
Contact Us Today
If you are looking to improve your organisation’s organic search results, drive quality leads to your website and convert consumers, your business absolutely needs SEO.
Regardless of the size of your organisation, at MaxWeb Solutions, we can support you. As an eCommerce SEO agency, we are on hand to provide our tried and tested SEO services.
Simply give us a call or visit our website today to discover how we can transform your SEO efforts.
Posted on Friday, November 27th, 2020 in Digital Marketing.