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PP Associates: Technical Website Migration
PP Associates is a leading recruitment agency located in Liverpool, Merseyside. They work with talented professionals and companies across the UK to provide new job opportunities for candidates and fill vacancies with suited profiles. The business operates in a competitive industry and utilises SEO to enhance lead generation and brand awareness through organic search mediums.
Their website was previously operating using Squarespace CMS to manage it’s content. We advised to move the website to WordPress CMS to enhance their visbility due to enhanced functionalities. Moving the website required technical migration to avoid impacting their rankings and traffic.
Our SEO team successfully migrated the website from Squarespace to WordPress, maintaining rankings and opening new opportunities for further optimisation.
1
New Powerful CMS
200+
Redirects
99
Page Speed Score
PP Associates: Technical Website Migration
The client’s website was not optimal for Google’s guidelines page speed scores. Limited functionalities with Squarespace meant that images could not optimised effectively, and custom HTML was not accessible to improve Core Web Vitals and content rendering. The new website required custom HTML coded to improve page speed experience for mobile users and ensure responsiveness on all sized devices.
Migrating the website to WordPress CMS entailed focused migration to ensure that no rankings were lost. This meant copying content over to mirror the existing content layout across all page templates and ensuring best practice was followed for technical SEO .
PP Associates: Technical Website Migration
We highly recommended WordPress as the ideal CMS for the client. In addition to it’s easy back-end functionalities for job listing uploading and managing blog content, the management system allowed further capabilities for our SEO campaigns.
We began the process of development for the new website on a staging server using the WordPress system, creating custom fields by utilising CSS, HTML & JS to ensure the functionality, appearance and interactivity for users was optimal. We developed responsive content for their users on all devices, including laptop and desktop screens, to iPad tablets and different sized mobile screens.
Throughout risk management was assured with backup database in case of error and requirement to revert any changes.
Following the development of the website on WordPress CMS, we started the migration process. The aim was to ensure the website was migrated without affecting their organic visibility. This involved a series of best practices for Technical SEO:
