Years ago, SEO was just a few letters together that few understood. But fast forward to 2022, and everyone is talking about it. And, even if you don’t know what to do yourself, most business owners at least know they should be investing in the help of an external SEO company.
As with everything in the world, just as you get to grips with SEO, there are new trends and techniques popping up. Here, we explore some of the hottest SEO trends set to take over 2023.
How Will SEO Change in 2023?
SEO stands for Search Engine Optimisation, and while there’s a lot of strategy and technicality to it, in short, it helps your business to stand out ahead of the competition on Google search results. It’s hardly surprising that competition is gearing up when it comes to SEO, with business owners prioritising it and enlisting the help of agencies to take control of their SEO success.
In 2023, we can expect techniques to be refined, businesses to get smarter with their tactics and an increase in SEO learning. After all, to stay at the top, you need to stay ahead of the curve when it comes to SEO.
Expected Top SEO Trends in 2023
As Google’s algorithm gets smarter every year, businesses need to be just as intuitive when it comes to their SEO. Next year, we’re predicting technology and automation to take the sector by storm – not forgetting the need to balance consumer needs with businesses.
Here, we round up the five biggest SEO trends you can expect to see in the next 12 months;
Optimisation for Better User Experience
Many people think SEO is about adding relevant keywords and search terms to your website content. While that’s important, it’s not the only priority you should have. Great SEO also comes from a website’s load speed, easy-to-use navigation and simple design.
In fact, if you can ensure a seamless user experience, you’ll get that all-important SEO boost, and website visitors are more likely to stay on your site too.
Use of AI for Website Content
Google is getting smarter, and stuffing blogs with keywords will not be enough anymore when it comes to SEO. Instead, you need content relevant to your target audience – not to mention high-quality content.
There are a number of AI-powered SEO tools out there that provide you with a list of keywords to use and rate your content on readability, originality and relevance. This will not only help you to rank higher in search results, but it’ll help you to stay ahead of the competition too.
Video Content and VR Tours
New research says you have about 3 seconds to capture a consumer’s attention. So, while there’s still a place for long-form content like blogs and guides, you must mix it up with video content. It’s more engaging and is more likely to be remembered. In fact, one study found that brand recall from video content is 85% higher compared to text and graphics.
Video content and virtual tours are more likely to keep website visitors on your site – which Google rewards with higher rankings in search results.
Optimise Website for Voice Search
Smart speakers seem to be taking over our homes, so it’s no surprise they’re tapping into our online world too. Google even reported that 27% of the global population uses voice search on their mobile. You need to consider long-tail keywords to optimise your website for voice search. So, if you have a dog walking business, it might be ‘dog walking services in Liverpool’. This is because people use full sentences compared to written Google searches like ‘dog walking Liverpool’.
You should consider common questions your target audience might have and ensure these are answered online and in blog posts. With many people using voice search on their mobile devices, it pays to ensure your website is mobile-friendly.
Prioritise Local SEO and User Intent
When your ideal customer goes to Google to search for a product or an answer to a question, this is called search intent. Paying attention to the most commonly searched keywords and queries means that your business can focus on providing relevant content.
In the latest Helpful Content Update by Google, the tech giant confirmed that only useful and quality content would make it to the top position, which is why knowing the search intent of your target audience can be so beneficial.
Localised searches also go hand in hand with this, as users want to see nearby results. This is one reason your business should take advantage of review platforms like Google My Business and use geo-targeted keywords. By showing nearby business suggestions, Google prioritises content relevant to users.
SEO is constantly changing, so it’s important to stay up with the latest trends so you can be sure that your business appears in exactly the right sort of people – when it matters the most. Plus, if you really want to maximise your efforts, the team at Maxweb Solutions would love to help.
By taking care of your SEO and staying up with the latest strategies, we allow you to focus on other areas of your business. Get in touch with us today at 0151 652 4777 or at info@maxwebsolutions.co.uk.
Posted on Friday, December 16th, 2022 in SEO.
