Here’s What You Need to Know About ChatGPT Ads

We are quite literally in the midst of the AI boom right now. This technology is everywhere, and AI has rapidly reshaped one of the most basic elements of the internet. How we search.

The rise of AI has meant we can discover products and services without relying on keywords as heavily, use conversational language and photos, and even avoid visiting websites to get the answers we want.

OpenAI’s ChatGPT is perhaps the most well-known name in AI. With around 800 million weekly active users, it has moved from being just known as a chatbot to launching an AI-driven web browser. Now, ChatGPT is likely to start displaying ads, presenting one of the first major shifts in AI-driven advertising in the UK and around the world.

With this potential massive sea change, it’s important to know what ChatGPT Ads are, why they’re important, how they differ from traditional PPC/search ads, and how we at MaxWeb Solutions can help you prepare.

What We Know About ChatGPT Ads

Advertising on OpenAI platforms is likely to come in the form of ChatGPT-sponsored responses. There’s actually no official launch date as of right now, but the rumour is that they’re prepping for a launch in early 2026. Rather than clicking a blue link like you might see on Google, the sponsored suggestions will be integrated directly into the ChatGPT response.

How ChatGPT Ads Will Appear?

OpenAI ads are likely to appear within answers as natural brand mentions, embedded as sponsor links after queries, or as contextual recommendations.

Why Do ChatGPT Ads Matter?

Ads of this type matter because they are shown in high-intent moments. If someone is looking for the best coffee machine, having highly relevant and useful solutions in the response will push users to the products with a high percentage of buying.

Targeting Capabilities of AI Ads

ChatGPT and other forms of AI have already become good at personalisation. You can expect the targeting capabilities to be extremely advanced, meaning the ads shown will match:

• Contextual intent: will quickly understand the intent behind the query.
• User behaviour: will know how the user searches for things, what they are interested in, and understand past behaviour.
• Topic relevance: will produce highly relevant ads that match user intent.
• Natural-language cues: will not need keywords and are capable of inferring what people searching for.

Chat GPT Ads vs Traditional PPC

Compared to PPC and Google Ads, AI-driven ads will focus on conversational intent rather than keyword bidding. Conversational ads are based on the query’s meaning and what users are really looking for, rather than matching ads to keywords alone.

How ChatGPT Ads Could Impact Search, SEO & PPC

The rise in AI-driven ads will lead to fewer traditional clicks (users visiting websites) and more reliance on getting their answers from AI-generated answers.

In that case, the focus of advertising will shift from wanting to appear in search results to being part of AI recommendations and appearing in features such as Google’s AI Overviews.

Users having queries answered without going to web pages is known as zero-click search. This has led to a change in user behaviours, with people wanting answers rather than the ability to search for them. If they do click, they are likely to be more engaged with the content. It is now the dominant way people engage with search engines, as around 80% of people rely on zero-click answers around 40% of the time.

This shifting behaviour intersects with the almost certain introduction of ChatGPT ads. They will provide relevant, instant answers to questions rather than options to search.

Potential Benefits for SMEs:

• Early on, there may be less competition compared to the established Google Ads.
• Users will be highly intent on answers and more likely to engage if they are suggested your product or services.

Potential Risks:

• Complete focus on AI-driven ads will lead you to become dependent on AI platforms.
• The key to success will be brand visibility in AI answers, which is competitive.

The Rise of Conversational Search Marketing

How users’ search behaviour has changed due to AI has given rise to conversational search marketing. To appear in answers and become relevant to AI assistants, content must now be conversational, matching the natural-language queries of users and answering questions, rather than focusing on putting in keywords.

Big Opportunities for Businesses

Incoming ChatGPT ads present many opportunities for UK businesses to take advantage of.

• Get used to using AI: AI tools can be used to capture high-intent audiences. Use AI to help create content, analyse competitors, find content gaps and analyse your strategies.

• Build your brand authority: If you ensure you are trusted and have credibility in your industry, conversational ads are more likely to reference you organically.

• Strong fit for some industries: ChatGPT ads will likely benefit service-based companies, trades, ecommerce, hospitality, healthcare, and local businesses. This is due to these types of businesses providing specific solutions to more specific queries that users will input into ChatGPT platforms.

• Strong online profiles: With people going directly to AI to ask questions, rather than searching through Google, how ChatGPT and other platforms get the answers is important. They produce answers by scouring the web, meaning businesses need to have strong online profiles to take advantage. You should have reviews that can be found, a Google Business Profile (GMB), social media pages and consistent high-quality content for AI to find.

How to Prepare for ChatGPT Ads Today

There are steps you should take to boost your AI search marketing efforts. These include:

• Improve content SEO: Strengthen the SEO of your content and ensure it has depth, meaning it is specific to answering queries, is unique and of a high quality and is structured so AI tools can easily understand your brand.

• Improve technical SEO: Ensure your web design is as effective as can be. Site speed, mobile optimisation, site architecture, no broken links or duplicate content will help AI easily index and reference your pages.

• Creating structured content: It’s really important that your content matches the intent underneath conversational queries. People will ask AI queries such as “best local plumber near me”, so you should clearly include information that matches this.

• Accurate data across the web: You should have a strong presence across the web. Include citations and brand mentions you receive across content. Ensure you have a Google Business Profile and include schema markup; this tells search engines and AI exactly what your content is about.

• Preparing ad creatives: Focus on crafting conversational ad copy, creating compelling value propositions and implementing FAQ-style messaging that will more likely match user intent and directly respond to questions they are asking, in the authentic language they are asking it.

How We Can Help

We can get you ready for an AI search-dominated world. Our capabilities include:

• We offer a range of digital marketing services such as SEO, web development, social media marketing, and PPC marketing.

• We are an early adoptor of AI tools for advertising and optimisation, so we are experienced in helping businesses make the switch.

• We can combine traditional PPC and SEO with emerging AI ad formats.

• Our skilled team are experts at preparing businesses for AI search and ChatGPT Ads.

• We’ll provide you with a transparent strategy, ongoing optimisation, and SME-friendly support.

Interested in ChatGPT Ads? Reach Out Today

Are you ready to prepare for ChatGPT Ads and want help with your digital marketing?

Contact Maxweb Solutions today to book a consultation.

Posted on Wednesday, December 10th, 2025 in Latest News.