ChatGPT is perhaps the biggest name in the AI sphere and has evolved beyond being a chatbot that people ask questions to. It has evolved and now has many uses for individuals and businesses. According to research, 29% of UK workers currently use AI at work, but many don’t feel confident doing so. The use of it, and how it is being used, is growing and may soon become the norm.
One area where AI is proving its worth is SEO. AI tools, such as ChatGPT, can be used to speed up many SEO tasks, and when used alongside human expertise, can help smaller businesses optimise their marketing efforts.
If you are interested in using ChatGPT for marketing, it’s important to know how ChatGPT supports keyword research, content, technical SEO, and local SEO, and how we at MaxWeb Solutions can help you by blending AI with agency experience.
How ChatGPT Helps With Keyword Research and Strategy
ChatGPT can help you at the initial stage of a marketing strategy, helping you determine how you wish to proceed.
You can use ChatGPT to:
- Brainstorm keyword clusters and long-tail topics that you want to include in content or base content around responding to.
- Explore search intent categories to help you better understand user behaviour and find keywords that best match these intents.
- Help you map topics to user journeys to ensure you are adopting a user-centric view.
Whilst ChatGPT can be helpful for these tasks, it’s not a silver bullet. You should validate what AI does with professional tools such as SEMrush, Ahrefs, and GSC to make sure you’re getting actionable help. If you are looking for help with AI content strategy in the UK, Maxweb Solutions creates full data-backed SEO strategies where we use AI for efficiency, rather than relying on it.
Using ChatGPT for Content Outlines & First Drafts
ChatGPT can prove especially useful when it comes to content creation. It can be used to:
Create Outlines
You can use this AI tool to help generate structured outlines based on prompts and the keyword research previously done. It can be used to help create FAQs, which are important to feature in AI overviews and produce semantically rich headlines that will match user intent.
Generate First Drafts
AI shouldn’t be used to completely write content, as people and AI tools are good at sniffing it out, but you can use ChatGPT to generate first drafts to get the ball rolling. At MaxWeb, we can do this, then have editors refine the tone, check facts, and ensure the content fits the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework.
Produce Content Variations
ChatGPT can speed up the process of creating variations across various channels such as blogs, landing pages, social media marketing posts and email newsletters.
ChatGPT for On-Page SEO
Beyond the bulk of content creation, ChatGPT can be useful with the smaller aspects of SEO that can be overlooked but are really important.
ChatGPT can help you:
- Write meta titles and descriptions, which will help you rank higher on SERPs.
- Find better internal linking opportunities and ensure these suggestions align with keywords in your content.
- Create structured schema templates such as FAQ, Article and LocalBusiness so that AI-powered search can better understand your pages and recommend them.
- Improve content readability and help with keyword balance to avoid keyword stuffing, which hampers SEO.
- Identify content gaps in terms of what users are searching for and what your competitors might have overlooked.
Using ChatGPT for Technical SEO & Web Development Support
AI is not just about content creation, as ChatGPT can help you with the more technical side of SEO and web design.
ChatGPT can help you:
- Explain code issues in plain English and help you fix them.
- Write code, generating regex (regular expression) patterns, redirects, schema and JSON-LD, all of which are important building blocks for any strong website.
- Assist with site audits to speed up the process and provide new insights. It should be noted that whilst we employ AI for such uses, at MaxWeb, we verify everything manually to ensure no mistakes have been made.
- Help development teams test and debug pages to ensure everything is in working order.
Local SEO, Social Media, and PPC Support via ChatGPT
If you are a small business, using AI tools to expand your reach across the UK may seem like overkill. ChatGPT can help you with local SEO especially, improving your brand visibility so that potential customers local to you are well aware of your products and services.
ChatGPT can help you:
- Generate Google Business Profile (formerly Google My Business) post ideas, create local-specific FAQs, and help brainstorm and draft neighbourhood-specific content.
- Create deeper audience personas for marketing campaigns so that your efforts are targeted to people in the area who are after what you provide.
- Craft ad copy variations for PPC marketing on platforms such as Google Ads, Meta and LinkedIn.
- Help you repurpose content across channels so you are duplicating content but also maintaining consistency.
When AI Isn’t Enough: The Value of MaxWeb Solutions
Whilst AI can be helpful with SEO automation for SMEs and accelerating tasks, if you lack the expertise, then you won’t get the most out of these tools or misuse them. Expert oversight is important to implementing AI tools effectively.
At MaxWeb Solutions, we ensure accuracy with our efforts, compliance with data laws, originality when it comes to how we implement AI tools, and strategy alignment to provide a comprehensive digital marketing approach. We have separate in-house SEO, content, PPC, and web development teams so that no aspect of a marketing strategy is neglected.
We are not interested in making promises. We look to provide measurable results such as rankings, conversions and leads that you easily see and understand.
Ready to ChatGPT for SEO? Reach Out Today
Want to use AI SEO tools in a way that produces results? MaxWeb Solutions is a digital agency that can help you improve your SEO and digital marketing efforts, combining human expertise with smart AI tools. For a business consultation, contact us today.
Posted on Friday, January 23rd, 2026 in SEO.
