Though trends can be seen as fleeting, embracing popular styles and ideas that the general public likes are important to any business. What is good with websites is that you don’t have to be locked into anything and can also adapt your web design to fit in with current trends.
Web Design Predictions in 2023
Let’s look at what are shaping up to be the biggest web design trends of 2023. Getting inspiration or ideas from these trends can help you stay current and connect with more potential customers.
To build a relationship with customers you need to know more about them. That’s what makes lead generation forms on websites so important. However, many people are nervous about handing over too much information to brands and it is not good to bombard them with questions as they explore your website.
A growing trend is to have integration between your customer relationship management tool and website. Having effective CRM integration on your website means that the info you learn about your customer can be stored. Integrated CRM will figure out where a customer is on their journey and present them with personalised lead generation forms so you can get more important information to help them.
Mobile Optimisation and Features
As the years go by, more and more customers are doing their online browsing and purchasing with a phone.
In 2023, your site needs to be at the very least mobile friendly, if not fully optimised for mobile users. You want to do this to achieve brand consistency, meaning that desktop users and mobile users get the same experience. Mobile optimisation means a website that is more lightweight and efficient. Quicker load times are perfect for mobile users, meaning they can access your content faster.
It is also a growing trend to make your website more thumb-friendly. Menus, buttons and icons can be designed to make it easy for thumbs to tap on, providing a better experience for customers.
Google also predominately uses the mobile version of a website’s content for indexing and ranking, so in 2023 it is more important than ever that your website is designed for mobile.
Parallax Zoom Scrolling
The parallax effect is an animation technique where things at the front move faster than in the background. This gives a sense of dimension and depth to a webpage. It is a popular web design technique and looks set to be a preferred aesthetic choice in 2023.
Instead of scrolling up and down, parallax scrolling takes you in and out, making the journey through the site three-dimensional. Potential customers can feel like they are being immersed in a world and it provides a more dramatic and interesting experience for them.
Engaging Product Presentation
The main purpose of having a website is to show off your product. You don’t want the reveal of your products to be an anti-climax so having an interesting presentation will make for a better experience.
Features like animated product reveals can spice up ordinary page elements. Users can quickly see a product without clicking to another page by animating the product you provide a teaser on how it might be used.
More engaging product presentations are perfect for e-commerce web design, as they can create a dimension of discovery for customers and make them want to discover more products.
Sometimes, less is more.
Having a website that is streamlined and simple creates an aesthetic that is very easy on the eye. With a lack of features to distract customers, your website can be easy to navigate. Using clean designs, white space and simple font give room for your content to breathe.
This simple design can be combined with muted colours to present an effective, never-out-of-fashion look for your website.
Companies are turning to more minimalist designs because it is better suited for mobile users.
More Social Proof
Trust is one of the most important factors in a relationship between brands and customers.
As a website is usually the first point of contact between you and the customer then trust needs to be established quickly. More than ever, web designers will be utilising social proof and trust marks to establish that the business is authoritative.
Having a page dedicated to legitimate testimonials and reviews is one method to build trust – making use of social media marketing to garner these responses.
To stay competitive and unique these social proofs also need to be engaging. Making use of micro-animations and stylish graphics or other elements will help leave an impression as well.
Website Speed and User Experience
The speed of a website is a continuing trend that won’t fade away in 2023. People are busy and websites that take a while to load will not be visited.
It’s important as Google looks at how fast content loads for mobile users and those that are quicker do much better on search results pages.
If you improve your website’s speed and responsiveness then the experience your potential customers will get will be much better. Even in a niche market, you will have a lot of competitors and speed is great at making your website stand out from the crowd.
Accessibility and Inclusive Design
Becoming more inclusive and accessible is a web design trend that you should embrace in 2023.
Having your website be accessible to those with disabilities is not only the right way to approach business, but it also means you can reach a much wider audience. You could do this by having light or dark modes, larger text sizes and alt text that describes images. Alt text is useful in e-commerce SEO, providing more specific content for Google to sift through so it can rank you better.
You must also have inclusive content – using images and language that do not exclude or offend anyone. As the world evolves and becomes more accepting, people are rightfully less tolerant of businesses that do not show this.
Contact Maxweb Today to Learn More
If you want to utilise any of these design trends in your website now, get in touch with us. We provide many other services besides web design, including SEO services and email marketing to help grow your business.
Contact us for more information today.
Posted on Friday, January 27th, 2023 in Web Design.