SEO, or search engine optimisation as it is otherwise known, is a process in which businesses and brands employ short and long-tail keywords to increase their search visibility, website traffic and customer acquisition.
Essentially a free form of marketing, many start ups take advantage of the benefits that SEO affords. However, creating and implementing an SEO strategy is not as easy as many perceive it to be.
Regrettably, a lack of understanding regarding the considerations that must be contemplated before launching an SEO strategy often sees many start ups fail.
At MaxWeb Solutions, we understand that SEO can be tricky to digest. However, a good SEO strategy sees thousands of start ups across the world excel.
With this in mind, if you are ready to launch your new start up and find yourself searching for support and advice when it comes to driving traffic to your new website, we have shared our top SEO considerations for start ups with you here.
Our Top SEO Considerations For Start Ups
From considering your overall SEO goals to determining the quality of the short and long-tail keywords you hope to employ, we have shared our top SEO considerations for start ups below in no particular order.
1. Consider Your SEO Strategy Goals
As you prepare to launch your start up, you must consider your SEO strategy goals.
Although this may seem somewhat obvious, many start ups fail to consider what they want their SEO strategy to achieve, how much traffic they hope to secure and who they want their SEO content to appeal to.
When considering and setting your goals, we recommend creating a number of SMART goals.
Known to be specific, measurable, attainable, relevant and time-based goals, SMART goals can help you stay on track, measure your SEO progress and evaluate what you need to do to succeed in the future.
2. Consider Who You Want Your Content To Appeal To
Prior to launching your SEO strategy, you must ascertain who you want your SEO content to appeal to. This is because, unbeknown to many, your target audience and target location will ultimately determine which keywords you employ within your SEO strategy.
For example, if one of your SEO goals are to acquire and retain local customers, you must employ a local SEO strategy. A local SEO strategy would see you optimise your start up website to increase local traffic.
Likewise, by determining who you want to target, you will have the opportunity to decipher the keywords that your customer is likely to be searching for.
As a result, you will have the ability to adapt your SEO strategy to ensure that you successfully reach your target customer.
3. Evaluate The Search Volume Of Your Chosen Keywords
Many start ups think that SEO strategies simply require them to employ specific short and long-tail keywords and phrases in order to ensure that their website appears in search results.
As a result, a large proportion of start ups will take advantage of keywords without considering how many people are actually searching for a specific keyword.
If you are hoping to improve your search engine results positioning and reach your target customer as and when they conduct searches via Google, you must consider your keywords search volume.
Although you may think that this is a somewhat painstaking task, evaluating search volumes for keywords will enable you to determine whether a keyword will assist you in driving traffic to your start up’s website.
It should be noted that various websites can help you determine the search volume of a chosen keyword. For example, Ubersuggest will provide you with insight into the number of people that search for a keyword each month.
As you review this information, you can begin to consider which keywords you will integrate into your SEO strategy.
4. Determine Your Chosen Keywords Click-Through Rate
Having ascertained your keywords search volume, it is imperative to uncover your keywords click-through rate.
Evaluating your chosen keywords click-through rate will essentially help you estimate how many people are likely to visit your website via search engine results.
For example, the higher the click-through rate, the more traffic you are likely to acquire.
To review the click-through rate for a particular keyword, we highly recommend taking advantage of online tools such as Moz.
5. Evaluate Your Keywords Difficulty
As you establish the search volume and click-through rates of your chosen keywords, it is essential to also consider how difficult it may be for you to rank for a specific keyword.
Keywords with a higher difficulty may not provide you with a significant amount of traffic. Likewise, should you employ keywords that are difficult to rank for, it is unlikely that your start ups website will appear on the first page of search results.
Considering this, at MaxWeb Solutions, we recommend taking advantage of keywords that have a difficulty lower than 50%.
6. Reviewing Your SEO Performance Is Crucial To Your Success
Having chosen your keywords and optimised your content for search, you should begin to see an increase in website visitors, click-through rates and other metrics such as pages per session.
However, to ensure that your SEO efforts continue to provide your start up with the results you have set out to achieve, you must review your performance. Although this is one of our top SEO considerations for start ups, many businesses fail to do so.
As reviewing your SEO performance will enable you to determine what is working well for your start up and what may need improving going forward, at MaxWeb Solutions, we would advise conducting regular SEO performance reviews.
Take Advantage Of Our SEO Services Today
If, upon reviewing our SEO considerations for start ups, you would like to take advantage of our expertise and SEO services, why not contact us?
Specialising in helping start ups develop their online presence and improve their search visibility and ranking, we are confident that we can support you.
To find out how we can assist you, please call us on 0151 652 4777. Alternatively, email firstname.lastname@example.org and a member of our team will be in touch shortly.
Posted on Friday, May 7th, 2021 in SEO.