Latest News

What Is AI Powered Search?

Jun 07, 2024

What Is AI Powered Search? Header Background

AI-powered search uses artificial intelligence to enhance search engines’ ability to understand, interpret, and deliver more relevant and accurate results based on user queries.

So if you type a question into a search engine, site search box or even live chat feature, there is a growing chance you will be delivered results from artificial intelligence software.

AI-powered search engines are changing the way we retrieve information and have the potential to make searches more accurate, personalised, and intuitive.

Understanding AI in Search Engines

At the heart of modern search engines lay an array of AI algorithms. AI-powered search uses advanced algorithms and machine learning techniques to enhance the capabilities of traditional search engines.

For example, if you search for “best restaurants near me,” AI allows search engines to understand that you are looking for dining options nearby and will use your location to provide relevant results.

It can even factor in your previous searches, preferences, and behaviour to tailor the results specifically for you.

AI-powered search can understand the context and intent behind a query. This means that instead of just looking for exact keyword matches, the AI can interpret the meaning of the search and provide more relevant results.

One of the key advantages of AI-powered search is its ability to understand natural language. By employing Natural Language Processing (NLP) techniques, search engines can comprehend the nuances and complexities of human language, interpreting queries more accurately and providing more intuitive search experiences.

Search with Generative AI

Generative AI search, is this new approach to searching for information useing artificial intelligence deployed by search engines. These can provide more relevant, personalised, and insightful search results through search engines.

We have seen the introduction of these generative results of late from big search engines such as Google and Bing and you will now be coming familiar with them. AI is constantly learning so whilst the results may have come into some criticism when they 1st rolled out with a few strange results, generative AI is here to stay and will only improve due to the nature of its capabilities.

Natural Language Processing (NLP)

A significant component of AI-powered search is Natural Language Processing (NLP). NLP allows search engines to understand and process human language more effectively.

Traditional search engines might struggle with complex or conversational queries, but with NLP, AI can interpret all the nuances of human language and deliver results on the fly.

NLP enables the AI to handle various forms of queries, including questions, commands, and even ambiguous phrases.

This has the potential to deliver more accurate answers to users’ questions. In the past, if you were looking for an answer to a specific query, you may have had to trawl through various websites that may have only delivered part of the answer.

By understanding the intent behind your query of phrase, AI search engines can deliver you an answer based on nuances and specific contexts not readily available on the web.

Personalisation and Context Awareness

One of the most compelling features of AI-powered search is its ability to personalise results. By analysing your past behaviour, search history, and preferences, AI can tailor search results to fit your individual needs.

This context awareness ensures that the information you receive is relevant and useful. Imagine you frequently search for vegan recipes. Over time, an AI-powered search engine will learn this preference and prioritise vegan recipes in your search results.

Personalisation can extend to many areas, including shopping, news, and entertainment, making your online experience more efficient and enjoyable.

AI-driven virtual assistants like Siri, Alexa, and Google Assistant have also changed the way we interact with search engines, allowing users to perform voice-activated searches and receive audible responses, making the search experience more natural and convenient.

Voice Search and Virtual Assistants

The rise of voice-activated search and virtual assistants like Siri, Alexa, and Google Assistant is a testament to the power of AI in search technology. These virtual assistants use AI to understand spoken language and respond with relevant information or actions.

When you ask your virtual assistant, “Find me a good Italian restaurant nearby,” the AI processes your voice command, understands the request, and provides a list of nearby Italian restaurants. This seamless interaction is made possible by advanced AI algorithms that can handle natural language and provide real-time responses.

Visual Search Technology

Visual search is an exciting AI application that allows users to search using images instead of text. This technology is particularly useful in e-commerce, where users can take a photo of an item and search for similar products online.

For example, if you see a pair of shoes you like but don’t know the brand or model, you can take a picture and use a visual search engine to find similar shoes available for purchase. AI analyses the image, identifies key features, and matches it with similar items in its database, making shopping more intuitive and convenient.

Site Search

We have all used search boxes on websites to find a product we are looking for rather than trawling through the navigation.

AI-powered site search platforms, such as Algolia, Elasticsearch, Coveo, and Searchspring, can deliver fast, accurate, relevant search results for website users.

These systems dynamically learn and improve over time based on user interactions and feedback, continuously refining the accuracy and relevance of search results.

Advanced filtering and sorting options allow users to narrow down results based on various criteria, enhancing the search experience further. Many AI-powered search solutions support multiple languages, making them suitable for global websites. Voice search capabilities are also supported by some systems, aligning with the growing use of voice assistants and smart devices.

Where Is AI-Powered Search Going

The future of AI-powered search is beyond comprehension. The rate at which AI technology is evolvingAs AI continues to evolve, we can expect even more sophisticated search capabilities.

Future advancements might include deeper personalisation, where search engines not only understand your preferences but can also anticipate your needs before you even make a query.

Additionally, AI could enhance search accuracy in specialised fields like healthcare, legal, and scientific research, providing professionals with highly relevant information tailored to their specific queries.

Previous Article

5 Content Marketing Ideas for Small Businesses

Next Article

The Differences Between B2C and B2B SEO

Featured Article

What Is AI Powered Search?