To put it simply, social media is a platform that enables people to contribute information online. This could be using a simple blog on your website or large social media networks such as Facebook, Twitter, Instagram, Linkedin and TikTok.
Many people have heard about the need for social media for their business but do not know how to use it or why it is necessary. The world of marketing is constantly evolving and the role of social media is becoming more and more important for your business. Effective use of this platform can drive traffic to your website and increase your brand awareness.
At Maxweb, we can run your social media campaigns for you. If your business needs to run a social media campaign, we will use social platforms to increase brand awareness, interact with your customers and drive traffic to your website. Call us on 0151 652 4777 for more information.
Social Media Can Help Your SEO Rankings
Since 2011 (possibly earlier), Google has been using social media engagement metrics to influence rankings.
Other search engines such as Bing are sure to follow if they have not already. Social media actions such as likes, tweets, retweets, mentions and shares are used by Google as a form of proofing the content – if actual people like it then so do they! In a similar way to the now standard form of hyperlinking for SEO benefits, social media actions are like votes for the web page and its content.
The more votes a web page or website has, the more likely the content is to be seen as reliable (or interesting). Basically, the more likes or sanctions your website or web page gets then the more Google will think it is relevant and reliable to the search keywords/phrase entered.