With Google AdWords, you pay for advertising space on the search pages that are generated each time somebody enters a query into Google. This allows you to put your business in front of your potential market, at their convenience, for a price every time they click through to your website.
But is Google AdWords the best option for your business?
What is Google AdWords?
There are normally two or three adverts at the top of each search results page. Google has a specific way of determining which adverts get shown.
First, it takes all of the adverts that match the keywords that you entered in your search query. Then out of all of those ads, they place them in order of the bid they put on that advertising space. This could be 50p to £100+ – it all depends on the keywords you bid on. Then they assess the page that your visitor will be taken to should you follow the link for relevance.
As you can see, this is quite a complicated formula and a lot more goes into making sure that your AdWords advert is successful than in traditional media.
The pros of AdWords
AdWords has all of the benefits of advertising in traditional media along with some other added bonuses. The three main reasons you should consider using Google AdWords:
Naturally, having your website displayed at the top of a search results page will mean that more people click through and view your site. Whether you are trying to increase brand awareness or sell a product, the more people that see your business, the better.
Setting up an AdWords account is a quick process. If you want a simple advert that directs people looking for a particular product or service to your site, it shouldn’t take more than 20 minutes to get everything up and running.
Largest market available
Google is the world’s most popular search engine, generating over 1.2 trillion searches per year. No matter which market or niche you cater to, you are bound to find them using Google at some point. Because of the way that the ads are tailored to what people are searching for, coupled with the fact that you only pay when people click on your ad, reaching your target audience has never been easier.
The cons of AdWords
There are two sides to every coin and Google AdWords is no exception. Here are some of the things that you should consider before investing money into AdWords.
Many industries are highly competitive on the Google AdWords stage. Because of this, the price for a single click can be very high. According to Wordstream.com, the most expensive keywords include “Insurance”, “Loans”, and “Mortgage”. Businesses are paying upwards of £50 per click to feature on pages providing results on these search terms.
It can make sense to invest such a large amount of money into AdWords, especially if each sale generates a significant return. In these instances, it might be worth spending money to make money but only if the profit left after paying for the AdWords campaign makes it worth your while.
Steep learning curve
Although Google AdWords is easy to set up, when it comes to running multiple campaigns and tweaking your keywords to provide the best results, it can become quite challenging. You have to be prepared to spend money advertising while you work out what works best for you.
You need a good website
Because AdWords takes the landing page that the user will be directed to into account, if you don’t have a good one, your ads might be displayed less frequently. No matter how much time, money, and effort you put into your AdWords campaign, your landing page could still let you down.
AdWords management with Maxweb Solutions
Understanding all of the potential hurdles that AdWords brings is half the battle. If you would like professional advice and management of your Google AdWords campaign, get in touch with our team. We can help you generate more traffic to your site through an effective Google AdWords campaign, no matter what industry you operate in.
To speak to one of our AdWords specialists, call us on 0151 652 4777.
Posted on Tuesday, August 21st, 2018 in Branding.