Content & Outreach Executive

We are looking for an enthusiastic Content and Outreach Executive to join our marketing team. You will be working within the SEO team to support organic campaigns for a range of client websites.

Overview

This role will suit an ambitious individual with strong interest in SEO content writing, proofing and digital outreach. You will be working with our SEO Manager in developing content and outreach strategies in addition to learning SEO techniques and analysing competitor websites. Outreach campaigns involve press, online publishers, bloggers and influencers with the aim of generating coverage, exposure and backlinks.

Responsibilities

• Writing, reviewing and publishing content to client websites
• React to ongoing content requirements and learn, create, update, optimise as necessary
• Research, identify and scope out content requirements
• Analyse existing content
• Source relevant, good quality backlinks with a view to increase domain authorities
• Creating and nurturing new relationships with digital publishers and journalists
• Researching and identifying quality outreach opportunities
• Managing and developing outreach plans/calendars
• Writing – press releases, online content, articles and case studies
• Collating, analysing and reporting on content and outreach coverage

Required Skills

• Good English language skills
• Keen eye for detail
• An interest in digital marketing
• Hard working with a desire to learn and succeed
• Produce high quality work and meet deadlines
• A self-motivator with an analytical mind who can come up with new and innovative ideas
• Highly organised
• Experience working in a fast-paced office environment

Beneficial Attributes

• Experience working in digital marketing
• Experience of SEO/outreach
• Knowledge of the latest marketing/SEO techniques and technologies
• Knowledge of SEO tools such as Screaming Frog, Moz, SEM Rush, AH Refs