Google’s AI is writing answers to searches your customers make every day. If your business isn’t being used in those answers, you could be losing visibility to your competitors.
Google’s changed how people search. Instead of just showing sites and a featured snippet, Gemini and Google’s AI overviews are starting to generate answers, recommendations and summaries directly inside search results.
That means people are getting answers without clicking through to a website. So, if your business isn’t part of those answers, you’re losing visibility and potentially business, too. Gemini SEO is the process of improving how Google’s AI understands your business so that you’re more likely to appear in AI generated search results and recommendations.