More and more people are using ChatGPT SEO in the same way as using Google. It’s a big opportunity for businesses and potentially another avenue to gain visibility.
When someone types a question into ChatGPT, it’s generating answers, forming an opinion and basing everything it knows on the internet. It might give you 3 or 4 answers, and the rest don’t get mentioned.
Chat GPT SEO (you might’ve heard it as generative engine optimisation) is the work of making sure your business is one of the ones that gets named. It’s different to standard SEO, which focuses on your strategy to rank in Google search results. This is about how AI perceives and represents your business based on the signals they’ve picked up.
