In this day and age, a website acts like a traditional shop front window – attracting potential customers, keeping existing customers engaged and showcasing your products and services. With so much competition out there, it’s likely that, as a business owner, you’re looking for something that will stand out. So, with that in mind – are one page websites a good idea? Are there any benefits or disadvantages that are worth being aware of before venturing down this route?
Understanding One Page Websites
Also known as a single-page website, a one page website is an online site where all the content sits on one HTML page – hence the name. Instead of individuals scrolling through a home page and clicking through to visit different sections, they scroll vertically to access different sections. While they might sound basic, typically, one page websites will include engaging design elements such as concise copy, graphics and even parallax scrolling.
There are plenty of scenarios where one-page websites work well, too. This includes event promotions, product showcases and even portfolios of work. Put simply, if you want to focus on your business offering, without all the clutter, a single-page website could work for you.
Are One Page Websites A Good Idea?
There are many benefits of choosing a one-page website, and some of the most common one-page website advantages include:
- Simplicity. Instead of users getting confused and lost in a maze of web pages, a one-page website is really easy to navigate. What’s more, it means all your business information is in one place for users to come back to.
- Design. One benefit of a simple-to-use one-page website is that it provides a seamless user experience, which we know is essential for overall purchase behaviour and retention.
- Focus. When you have a single-page website, you can focus on directing your customers through a specific and predefined customer journey. This can lead to better conversions in the long run.
- Value. Put simply, when you only have one website page, you require less design, content and development, which means overall costs are reduced too. You could even use these savings elsewhere in the business.
The Limitations Of One Page Websites
Of course, as with everything in life, there are also some disadvantages of one-page websites to consider before choosing this option for your business. The limitations of single-page websites include the following:
- SEO. Website structure is incredibly important. As one-page websites typically have less content compared to a traditional website, it means that optimising the website for SEO becomes a little more challenging. Plus, there is less opportunity for link-building, another factor impacting SEO – which means you might find it hard to rank for popular search terms.
- Scalability. While a one-page website might work now, if your business grows and you require more website pages, the initial design might cause some issues. What’s more, if you have to change your design, it won’t only cost, but it might be a hassle you don’t need either.
- User experience. The truth is that your customers might actually prefer detailed content regarding your business and its offerings. What’s more, if you try to include all the required information and pictures on one page, it may actually end up looking cluttered. Both of these scenarios can impact a user experience.
Is A One-Page Website Right For Your Business?
The answer to this question really depends on your business. After all, your website needs to be individual to you. Here are some considerations to make when looking into one-page website designs:
- Objectives. Think about what your business goals are as well as what you want to happen with the website. For example, it might be goal conversions, portfolio showcasing or even information dissemination. Once you have this in place, you can then assess how well a one-page website will meet these needs.
- Audience. It pays to research your audience preferences – either by conducting a survey, asking them directly, or even looking to see what similar competitors do. Some might prefer lots of details, whereas we know the younger demographic typically prefers shorter and more concise information.
- Content. We’ve already touched on this, but if you require lots of content, then a one-page website might not be ideal. If, however, you have concise content that isn’t required to be updated regularly, you could look into a one-page website design.
Tech Considerations For One-Page Websites
You don’t only need to think about whether a one-page website is right for you and your business, as it’s also important to remember that it may impact various technical aspects. For example, many questions, ‘are one page websites SEO-friendly?’ A one-page website houses all of its content on a single page, which means all content has to load simultaneously. This can actually result in longer load times, which can not only deter visitors but can impact overall website performance and SEO. There are modern techniques such as lazy loading, which means the content is only loaded when it’s in view – an easy way to alleviate such issues.
Another thing to consider is whether a one page website is optimised for mobile. After all, more users are now browsing on their smaller devices and smartphones. Thankfully, a one page website really works well on mobile devices as a result of its streamlined layout and continuous scroll. Despite this, it’s still crucial that all design elements are scaled correctly and that any touch interfaces are seamless, too.
How Maxweb Solutions Can Help
Of course, when it comes to websites, that’s where our expert team comes in. You see, we pride ourselves in understanding your unique business needs and preferences and developing websites that resonate with you and your audience.
Whether it’s a single page website or a more extensive design, we ensure it aligns with your goals. Plus, we can even advise on whether we think a single page website will suit you. Ready to learn more? Contact Maxweb Solutions today, and let’s maximise your online presence for good.
Posted on Friday, November 3rd, 2023 in Latest News.