Across the world, countless business professionals today state that effective competitive research is invaluable to their success, with around 40% of business professionals attesting to this fact according to reports.
Of that 40%, more than half of them also claim that their business contains a minimum of two employees whose position within the company is completely dedicated to the field of competitive research.
In today’s extremely competitive marketplace, it is simply not a viable plan to jump into a new venture or continue working in an established niche for that matter, without implementing competitive research.
By analysing the competition effectively, both new and established businesses can outrank their competitors and start growing at an effective pace base upon reliable information and business strategies.
The implementation of SEO automation tools in crafting your business’s strategy moving forward will enable you to get all of the crucial information you need out of your business rivals in a quick and easy process.
Below, we will go through some of the key details about getting the most out of competitive research as well as how to “borrow” good ideas and implement the best SEO automation tools for your business.
“Borrowing” The Best Ideas From Your Rivals
One of the primary aspects of competitive research is, naturally, identifying who your main online competitors are.
Identifying these sites will give you your list of people to most closely investigate and, in turn, implement their positives to your own business model after modifying them to suit your own business.
Also, it is always important to be aware of what your new and emerging competitors are doing, as that will help keep on you on the top of the game.
When you are analysing the performance of your competitors, it is very important to bear in mind some key considerations. These include such considerations as:
- Which keywords is your competitor ranking higher than you for?
- What anchor texts have they been implementing?
- Where have they got their backlinks from?
- What is the type of content that they are producing (e.g. are they having noticeable success with articles, video content, blog posts, infographics)?
You can find all manner of SEO automation tools across the internet for you to implement in regards to finding the above information, or you can attain the help of SEO specialists (such as Maxweb) who will also be able to help you with not only analysing the data but acting effectively upon is results.
By analysing your own website’s data as well as that of your competition’s, you will be able to find out your consistent organic reach as well as such information as how many backlinks your site, and your competition’s, has generated for comparison purposes.
From here, you can then start to improve your site’s SEO value by fostering more positive and meaningful engagement with your site based upon your own already established positive practices combined with the positive innovations based upon the successes that your competitors are showing.
Start Creating Better Content
One of the best ways to utilise your competitors’ strengths to your advantage is to take serious time to work on the quality of your content creation as well as the efficiency of your promotion.
After sourcing out link-worthy, engaging, and pertinent content, you can then take time to produce your own form of this content has improved upon it, and then reach out to important and relevant individuals who can effectively promote this content for you — and, in turn, you can start to outrank your competitors.
Once you start creating and promoting important content that is in longer forms, as long-form content will typically help you to outperform shorter content in the current landscape, you are on the right track to increasing your SEO ranking.
At the end of the day, it is also important to remember that if you really are wanting to perform better in terms of search engine results, then it is crucial that you create the correct content for your business while also promote it appropriately.
Also, it can be a vital resource to consider what kind of content your competitors are ignoring.
For instance, should you analyse one of your competitors is utilising exclusively written content, then you should consider implementing more visual-based content on your website, thus taking advantage of a potentially invaluable opportunity that your competition is missing.
However, this is not to say that you should abandon all of one form of contents in favour of another, experimentation can be useful, but do not abandon core principles, as search engines are very fond of written content as well.
You Cannot Afford To Be Ignoring Effective Online Marketing Techniques
In the current landscape, enacting good, and often basic, SEO techniques in your online marketing is unavoidable if you want your business to have any chance of succeeding.
We live in an inherently digital age, and not research SEO principles or take advantage of an online marketing specialist consultancy will be putting you at a massive disadvantage compared to your competitors.
Overall, some of the most basic tip and tricks to make sure that you can outrank your competitors includes the likes of:
- Target keywords in your content title.
- Ensuring that your content is sharable and that your webpage has a fast response time.
- Research your competitors, and use their wins (and losses) to inform your own business practices.
- Put time into ensuring you have a professional page design.
- Make sure you are checking backing and citations.
- Reach out to relevant influencers to help promote your content.
If you have any specific questions in regards to how to implement competitive research most effectively in your business, then you can always reach out to us here at Maxwell Solutions through our website.
Sources
https://www.crayon.co/hubfs/Ebooks/2020-State-of-CI-Report-Crayon.pdf
Posted on Friday, June 11th, 2021 in Digital Marketing.
