There once was a time where hearing the dial-up tone of the internet was the norm. Following that, stationary desktops were all the rage, kickstarting the development of websites and connective platforms. Now fast-forward to today, where Wi-Fi and handheld devices are the standard, web development, design and engagement have regenerated.
At Maxweb Solutions, down to such regeneration, we are exposed to high-quality content and SEO techniques, ideal for all devices. Are you however doing just that? Or are you still wondering ‘why is quality mobile content and SEO important?’
Through the complicated and ever-changing digital world, it can be difficult to keep ahead of the curve. However, to be seen and heard online, it’s essential to ooze quality through content and processes, such as SEO.
Here’s why quality mobile content and SEO carry such weight throughout digital marketing, along with some techniques for achieving just that. We’re here to support you as specialist SEO consultants, to secure relevant, engaging and quality content, to represent your offering, meeting mobile and SEO guidelines.
Make sure you’re set up for mobile experiences, search engines and the next trends with our guidance.
The rise of mobile consumption
Handheld devices are everywhere. Smartphones have taken over, where the majority of decisions are in fact made on them, surrounding purchases and investments. We’re lucky to have such accessibility, where every touchpoint of the decision-making process can in fact be activated and facilitated successfully, on the go, through mobile platforms.
Reasonably, desktop consumption is still relevant and will continue to be, down to demographic buying behaviours. So, you can continue to plug your desktop efforts. Yet, last year, over half of internet consumption was found on mobile devices, finding the other half split between desktop and tablet screen time.
This in itself showcases how rapid and popular mobile content is. Yet is yours of quality, to make use of such a heavily adopted platform? If not, it’s essential to see how important quality mobile content and SEO efforts are, while making relevant changes to benefit.
Why is quality mobile content and SEO important?
Quality mobile content and SEO are important, as they allow for companies to compete over such platforms. Without a reason for audiences to visit and remain on-site, they will look elsewhere. One of those reasons can be poor user experience, usually linked to poor web development for mobile devices.
Web development itself must be of quality, to host content, to allow audiences to utilise such content as planned, and to move viewers from the start of the decision-making journey to the end.
Without quality development structures, ideal for mobile devices, doing just that will be impossible, as the journey will be disorganised, as load-speed will be slow, and as the aesthetics and display of the content will be unattractive. Ultimately, without catering to mobile devices, you’ll be deterring the customer experience of such demographics.
As we’ve seen higher up, mobile usage is at its highest, meaning that audiences utilise the internet to search, compare, make decisions and take action. To answer, ‘why is quality mobile content and SEO important?’, it’s essential, in order to fit within such a step.
Quality SEO activity, which is workable to mobile guidelines and algorithms will be necessary, to pull up across the search phase, meaning that your offering can then compete throughout the rest of the process.
You may have such a proactive and profiting desktop, down to your content and SEO efforts. Yet, without developing and implementing them for mobile structures, you’ll miss out on targeting a segment of potential customers, making your offering inaccessible.
Mobile is a significant opportunity to reach, attract, engage with, and convert viral customers, all on the go. Yet without accessible, relatable, relevant, and purposeful content and SEO strategies, customer experience will be lacking, deterring website and social media views. Instead, aim for quality mobile content and SEO techniques by following some of our below tips.
How to achieve quality mobile content?
It’s firstly important that your website has been designed and developed with mobile in mind. If not, you will need to take a step back and implement this. From here, you can work to create quality content for mobile designs, by considering the wireframes of your website.
Making sure that your copy, your images, your design, and your pages are all suitable for mobile consumption is very important. From benefiting your page load-speed to securing the basics of a positive customer experience, you’ll then have the foundation to develop on user experience.
To make your quality mobile content accessible, you must then consider user experience and how easy it can be to manoeuvre around your platforms with intent. For example, is it just as easy to make a purchase on mobile as it will be on a desktop? Can your pages be viewed the same across mobile content? Is your load-speed quick enough to move audiences through your web pages? If so, you can develop a purpose-driven customer experience, over mobile devices, to support their decisions.
Now it’s important to be consistent with your quality, regularly updating it to meet aesthetic trends, but also the trends which reflect your customers buying behaviours. Making adaptations must therefore be a part of your strategy, to consistently maintain quality mobile content and SEO efforts.
In tandem with your content, it’s recommended to keep up to date with mobile SEO techniques and guidelines, from the length of your meta description to fit across search engine display, to the size of your images. Focusing on mobile-specific SEO will help you rank just as credible as you do over on your desktop site, helping to make your content accessible and competitive.
Our SEO services here at Maxweb Solutions
Moving over to a mobile strategy can be tough, especially when surrounding content and SEO techniques. However, doing so with quality in mind will be vital for your online offering.
As it can be complex, at Maxweb Solutions, we’re here to assist you across the digital marketing spectrum, whatever your needs. If you’re still wondering ‘why is quality mobile content and SEO important?’ contact our team today and we will be here to offer tailored recommendations for your platforms.
Mobile consumption will continue, meaning that you’ll need to transfer over and make your mark. Do so with quality mobile content and SEO efforts.
Posted on Friday, July 9th, 2021 in SEO.