Client Project:

Cassiobury Court

Cassiobury Court is a CQC registered residential drug rehabilitation facility providing drug rehab and alcohol rehab programmes for individuals with addiction issues. They are based in Watford, in the South of England, but offer their services nationally.

They approached us as they wanted to strengthen their online presence for users around the United Kingdom, as well as seeking a website that offers users an experience that reflects the quality of the brand.


Cassiobury Court on iMacs

Project launch: July 2013

Wordpress case study logo

Website type: WordPress


Top 3 Rankings


Conversions in 2023


Increase in YoY Organic Traffic ('23 vs.'24)

Cassiobury Court

The Challenge

In order for Cassiobury Court to establish their online presence as a qualified rehabilitation centre through SEO, they required a fully functional website that provided a range of information for their users and displayed their knowledge in the industry. This meant that their website needed a full refresh with design and development being paramount to the long term success of the website on search engines.

To optimise their content, the website required pages that appealed to their local audiences around the United Kingdom, as well as informative, long-form content that displayed that they are a trustworthy, authentic business that are knowledgable in their field.

To help users with visuals of their state-of-the-art facilities, they wanted a virtual tour that users online can access through the website.

Cassiobury Court

The Solution

Design and Development

To ensure that the website had a range of pages that differed in content structure, it required our design and development team to create various page templates that suited different content types.

This entailed our design and development team to create templates for informative, long form content that aimed to inform the user about addiction and other topics, as well as landing pages that were structured to increase conversions and appeal to local audiences no matter where they are based in the United Kingdom.

It was also vital that the website was functional not only for users but for search engines too. Google’s emphasis on offering users fast and functional websites on all devices meant that this was a huge consideration during the design and development process.

  • Design templates for home page, long form content and commercial landing pages
  • Create eye-catching, engaging CTA's for lead generation
  • Produce visuals that represent the brand culture and values
  • Make pages mobile-friendly for users and search engines
Floating iPhone on Cassiobury Court

Search Engine Optimisation

As part of our SEO strategy for the website, we focused on creating quality content resources that strengthened the topical authority of the website. We created medically reviewed content that covered important topics including addiction, detox and rehabilitation. In addition, we created local landing pages to capture audiences searching for services in their area.

We focused on improving the user page experience by ensuring all pages are fast, responsive and easy to use for users on all devices including mobile and tablet. We also ensured that the website was structured optimally for Google’s bots to access content easily and understand the relevancy of pages. We added internal linking to relevant pages for the user, so users can easily navigate through the website for easy use, as well as helping bots crawl the website with ease.

  • Create quality, medically-reviewed content
  • Publish local landing pages for users around the United Kingdom
  • Citation link building through local publications and directories
  • Create highly relevant links through journalist articles
  • Optimise search listings through schema organisation
  • Improve page speed performance and user functionality
Cassiobury Court on three desktop screens

Cassiobury Court

The Results

SEO Results

140% YoY increase in organic traffic (between Jan’23 and Jan ’24)

3515 Conversions in 2023

379 Top 3 Rankings

116,000 high quality backlinks created

On the back of our SEO strategies, Cassiobury Court have been one of our best performing websites that we have worked on. With it receiving thousands of users each day through audiences across the United Kingdom, the website is now generating consistent leads and continuing to drive growth to the business.

Screenshot of SEO improvements on a graph

Web Design and Development Results

The new website reflected the brand’s vision for the brand, providing both an aesthetically pleasing look for users to navigate through but remaining fully functional and easy to use.

The website allowed the content to be easily readable and digestable so users are aware of the business’ expertise, as well as providing eye-catching CTA’s to encourage users to enquire for their services.

Cassiobury Court on iPhone 12
Cassiobury Court on iPad Pro
Cassiobury Court on desktop