SEO Wigan

Increase Website Traffic Through Our SEO Services

Read time: . Last Updated on January 25th, 2024 at 01:40 pm.

SEO for Businesses in Wigan

Here at our local office, we provide search engine optimisation (SEO) services for both small and large businesses in Wigan.

Wigan is in a great location, positioned between Liverpool and Manchester; your business is within easy reach of retail customers from these two big cities in addition to the local population.

One way businesses in the area attract new customers to their stores or websites is by investing in SEO.

SEO (Search Engine Optimisation) can boost your position in search engines such as Google and Bing. If you have good search engine rankings, more people will see your website.

Additionally, as Google likes to show local businesses, you will increase your online visibility in the Wigan area, attracting more local visitors. We do this by focusing on Local SEO, and it is especially important to optimise around this factor if you have a local shop or provide a service in the area.

There are many different elements of SEO, and our team has a deep knowledge of the advice and guidelines from search engines like Google.

If you’re looking for a Wigan SEO agency, we can help you gain an edge over competitors by improving your online presence and performance using successfully tested SEO strategies.

Our SEO Services in Wigan

We provide a wide range of SEO services and monthly SEO packages. We can conduct SEO on your website by looking at one particular area of focus, such as fixing indexing issues, or we can cover everything SEO-related on your website.

Most of our clients take up monthly contracts where we cover everything SEO-related and work on your priorities.

While there are a lot of different elements involved, SEO can fundamentally be split into two main components – on-page SEO and off-page SEO.


On-Page SEO Service

On-page SEO involves optimising your website itself. This can include optimising technical performance, existing content optimisation, adding new content and more.

We will crawl your website using Screaming Frog and also use other SEO auditing tools such as Semrush.

Our SEO audits will identify technical issues, such as:

  • Slow-loading pages
  • Broken links
  • Broken images
  • Missing alt text
  • Missing meta descriptions
  • 404’s
  • Redirect chains
  • Duplicate content
  • Thin content

As a leading SEO agency, we have a team of in-house developers who work directly with the SEO team to fix any technical SEO errors picked up through our constant performance monitoring.

In addition to letting software find issues on the website, one of our SEO consultants will also audit the website personally, going through the pages of your website.

Here, we will find usability issues that could be having a negative effect from a user’s perspective on both mobile and desktop devices. If you have usability issues, they can also impact your SEO as they send negative messages to the search engines regarding page experience.


Off-Page SEO Services

Off-page SEO involves work done outside of the website, such as creating backlinks, posting guest blogs and building your social media presence.

As a business in Wigan, we will ensure you have got the right type of backlinks from relevant websites. Some SEO consultants often try tricks to help businesses achieve a high ranking on Google. This is known as “Blackhat” SEO, and it can really harm your business.

Trying to play search engine algorithms with undesirable techniques is not something we would ever practise, nor should any professional SEO agency. We employ only white-hat SEO services that are proven to enhance your natural growth.

Our offsite work is content-based, and we help you create great content for your website that people will find helpful and hopefully share with others.

We drive growth organically and naturally by employing best practice techniques delivered through our SEO specialists, who have many years of experience helping websites acquire top positions in Google rankings.

Link illustration

Link Building

Links are a great way to build visibility and trustworthiness, as long as they’re the right type of links! We can help you establish trusted and valued links through guest blogs and other avenues.

pad-and-pen illustration

Website Content

Google loves new and relevant content. Our team of in-house copywriters are experienced in creating Google-friendly content that is proven to rank well.

search-window illustration

Optimisation of Site for User Experience

Your website should provide a valuable user experience by optimising content for keywords. This means fast loading times, easy navigation & other key elements so the user has an engaging experience.

megaphone illustration

Social Media Management

Social media is increasingly important for businesses of all types. It can be used to build your brand and bolster relationships with your customers, as well as send traffic to your main website.


PR and Outreach Campaigns

Organic SEO can be used in conjunction with other digital marketing techniques. This includes PR and outreach campaigns which help increase backlinks from trusted sources.

SEO Prices

Our SEO services start from £300 per month. Every client gets a full weekly audit undertaken by a personal SEO consultant. We look at everything from site content to technical aspects, such as site speed and linking structures.

Your budget will determine how much time is spent improving your website. All our clients have full access to our SEO, Development and Design teams.

You will get an expert SEO and a team of developers at hand to work solely on improving your website. We pay particular attention to the following:

  • Onsite SEO Optimisation
  • Offsite SEO Optimisation
  • Meta Titles and Descriptions
  • Site Speed
  • Bug Fixing
  • Technical errors
  • Usability
  • Accessibility
  • Site Crawlability
  • Outreach and Links
  • Indexation
  • Alt Tags

We follow all best practice guidelines acquired through our many years of experience and deploy updates that will grow your organic position within search engines.

If we find a technical issue that is harming your site, one of our in-house team of web developers will resolve the issue.

Our SEO team works alongside our development team to constantly improve all our clients’ websites, and your budget will determine how long we spend on your website each month.


Bronze Medal

Small Company SEO from £300

Ideal for small companies and start-ups. We will help you grow in your niche and set in place a strong SEO strategy.

Silver Medal

Medium Sized Company SEO From £1000

For mid sized companies, we can help take your organic traffic to the next level and help you increase traffic and sales.

Gold Medal

Large Company SEO from £2000

For ambitious or large organisations. We can help your large website dominate the search engines and compete against the biggest market leaders.

How SEO can Improve Webiste Traffic

SEO can be used to improve the traffic to your website and consequently improve sales and leads.

Some of our Wigan-based clients have brochure websites that want to inform customers about a particular service and provide useful information. Other businesses may use SEO purely to gain more traffic and convert this traffic into paying customers.

Let’s look at a fictional company in Wigan and how our SEO team could help this business increase website visitors.

Business Profile

Name: Olvier’s Furniture Store

Market: Expensive Furniture for the Home

Location: Wigan Town Centre

Objective: Increase Local Traffic

Business Objective

Here we have a retail store called “Olivers Furniture Store”. This business has a physical store and a website. The client’s main objective is to drive people to his shop. The business does not ship products nationwide, so they want to target potential customers in Wigan and Lancashire.

Based on this objective, we will design a tailored SEO strategy to increase local visibility. The more local website traffic the business attracts, this will increase the potential for more in-store visits and revenue generation.

Local search and your Google My Business Listing will be very important here. As he is looking to drive people into his shop, we have to be realistic about how far people are prepared to travel to visit the furniture store. The further away people are, the less we would expect them to travel to his store unless the product is only found here.

This is important not only from an SEO perspective but also from a marketing perspective. It gives us a focus and target market, and from here, we can build a tailored SEO plan to meet business objectives.


Keyword Research

Next, we must research what search queries people are typing into Google and what pages we want to show for a particular search. We don’t want to have pages competing for the same keyword or any form of duplication here; pages must be focused and satisfy user intent.

The business wants to show up for the term “Wigan Furniture Store” and other related furniture queries such as bedside tables, dining tables, and fabric sofas. Each page will need a dedicated landing page focused on satisfying user intent.

Here, we undertake extensive keyword research to understand what search queries people use that are relevant to the business. It is very important to understand the different intent behind search terms. We have informational, commercial, and transactional keywords that can all have a different “user intent” behind them.

Once we have these keywords, we need to map out the best landing page for each search term. Ideally, if somebody types in a specific product or range, the landing page will be fully tuned to satisfy the intention behind the search query.


Measuring Keywords against Competitive Factors

When we Google one target search term, such as “Dining Tables”, the business will be competing with all other stores that offer this product.

Some of these companies may have shops nationwide and are well-known household brand names.

Some keywords also have different levels of difficulty in attaining top positions. The shorter a word is, or the more generic a word is, it usually has a high difficulty rating. Terms such as:

  • Furniture
  • Dining Tables
  • Sofas

If you typed these into Google from London, for example, would you expect to see a small shop based in Wigan, that does not sell nationally ranking top of the search engines?

The answer is no. It would not be a useful result for somebody in London due to the distance of the store and the fact that that they can not actually purchase an item. The chances of them travelling cross country are unrealistic for an item they cannot even have delivered.

This is the search engine giving users the best result possible; a better match for these users would be a store local to them, and this is exactly what the search engines deliver through the inclusion of proximity bias in their algorithms.

Now if we look at these alternative search queries:

  • Furniture Wigan
  • Dining Tables in Wigan
  • Sofa Shop in Wigan

Now we can see these queries are no longer as generic. They specifically relate to a user looking for a product but within a specific location.

In terms of meeting the business objectives, these keywords are a closer match to what the business wishes to appear for. As these keywords are also very specific, the competition for the keywords will be less.

Also, as our shop is Based in Wigan, we will have a higher chance of ranking for broader terms such as “Furniture” due to the location where a search is taking place.

Google Search Results

Keyword Competition

We also face competition for keywords from other sources, such as online ads, Google maps and even social media listings.

SEO is just one element of your digital marketing strategy and can be used in conjunction with Google Advertisements to dominate more positions at the top of Google.

For example, if you are showing in first place organically for a search and also have an advertisement targeting the same keyword, your site will appear twice in the initial search results.

Organic and Paid Competition

From this example, we can see the different elements that make up the search result page for a competitive query. We do not face just competition from other organic results but also from paid advertisements .

  1. Google Text Advert
  2. Google Shopping
  3. Organic Ranking

Here we have taken three positions out of a total of 13 possible results when the page loads. This is also referred to as above the fold as it is the first thing a user will see.

As positions one and two in the above example are paid adverts, SEO is concerned with position number three; these are the organic search results. This is how SEO can play an important role in your marketing mix and help you dominate above-the-fold results for a particular query. It can be used in tandem with other digital marketing techniques.

Your website can also draw traffic from Google images if you have well-optimised images that search engines can crawl.



Hear What Our Customers Think

Customer Reviews
  • Scott Mcnicol's profile image

    Scott Mcnicol

    Maxweb built our new website and was offer fantastic support, guidance and knowledge to truly build us a professional website and we highly recomme...

    Read Review
  • Richard Smith's profile image

    Richard Smith

    They have always been professional and responsive to issues and offer excellent customer service. I highly recommend there services to anyone.

    Read Review
  • David Allen's profile image

    David Allen

    I have been working with Maxwebsolutions since starting my business over 10 years ago and I can highly recommend their services. They have always b...

    Read Review
  • Paul Andrew's profile image

    Paul Andrew

    Mark and his Team at Maxweb Solutions are a Vital and Integral part of our Businesses, having provided the Very best Professional Support for in ex...

    Read Review
  • Christian Loyal's profile image

    Christian Loyal

    Great team, very knowledgeable.

    Read Review
  • Julie Balmer's profile image

    Julie Balmer

    Maxweb came out and completed a virtual tour of the pub. The guys were so professional and friendly and took full control and managed everything. A...

    Read Review
  • centre line's profile image

    centre line

    We Highly recommend Max Web Solutions, as a new business we received all the guidance and advice that has helped our business grow rapidly in the l...

    Read Review
  • Adrian Thomas's profile image

    Adrian Thomas

    As digital Agencies go these guys play a straight bat and don’t hype themselves up or overstate their ability to second guess Google. They are extr...

    Read Review
  • Paul Lavery's profile image

    Paul Lavery

    I have used the services of Maxweb on a number of occasions and they produced my website for me which gets constant good comments from my customers...

    Read Review

Completing the Local Objective

Now we begin work updating the target page for the search terms, utilizing both on-page and off-page SEO. Our SEO team works with a talented team of in-house developers, and we cover everything from a technical point of view, fixing bugs, page speed issues, redirection issues, and crawl errors.

After we have the right foundation in place, our SEO team optimizes your content based on the user’s intentions. We want to provide valuable content to the end-user based specifically on what they have searched for.

Wigan based search with Google map

Map Listing & Local Results

The furniture store will also benefit from a local listing placed on the map through Google My Business. When this is achieved alongside positive organic placement, he now takes up more retail space at the top of Google.

From here his enquiries should start increasing both over the phone and in-store. More people are finding the shop in the search engines, and SEO is helping to drive people to the Wigan-based furniture store.

It is crucial your Google My Business listing is fully optimised as this is one area people often overlook and do not spend the required time optimising for as many potential search queries as possible relating to your business.

See Our SEO Work

Delivering Results and Continuous Improvement

In this business scenario, local SEO is very important. They want to dominate local search queries, and having his business listed on Google and at the top of the organic results is crucial to driving new sales.

But being based in Wigan, the business also has 2 larger potential customers bases on the doorstep in Liverpool and Manchester.  People are willing to travel to his store from these big cities due to the close proximity.

So now, a new SEO strategy could created to target these specific demographic regions, increasing the businesses potential customer base.

As a leading Wigan SEO company, we understand that SEO does not stand still, just like businesses. You must constantly work on search engine optimization to help deliver your business objectives.

Our Wigan SEO experts understand ranking factors and what work needs to be done to help you compete both locally and nationally

Importance of your Online Presence

These days, pretty much every business needs an online presence. Social media can be important, but your website can serve as a central hub and virtual shop window. It can be a crucial part of your business, whether you actually make sales online or not.

There’s little point in having the most attractive, engaging and functional website if no one ever sees it though. This is where our search engine optimisation services come in.

There are numerous ways that people can find themselves on your website, but search engines – and particularly Google, which enjoys a market share of more than 93% in the UK – are incredibly important. Billions of Google searches are made every day, and tapping into even a tiny fraction of these search results can provide a big boost to your website traffic. This in turn, can lead to more leads, conversions, customers and sales, as well as boost your overall brand and visibility.

Getting recognised by Google is easy, but appearing high on search engine results pages (SERPs) is much harder. And this is very important – think about how many times you go beyond the first page of a search you make or even look much further than the first few entries. A recent study found that under 1% of people using Google actually go to the second page.

What are the Benefits of SEO for Businesses?

The main benefits of SEO for businesses are:

  • Increased traffic to your website – Search engines can be a major source of traffic to your website, through organic search. This in turn can result in a huge boost in conversions, whether this is through direct sales made via your website, subsequent visits to physical premises, customers signing up for a mailing list or any other positive result.
  • Long-lasting results – Improving your SEO can often provide an immediate boost but it can also provide long-term benefits. Making changes to your website and the way you support it can improve your online presence not just now but far into the future.
  • Cost-effective results – Partly because of its long-term impact, SEO can be a very cost-effective way to boost traffic and ultimately sales. It’s relatively easy to track and calculate return on investment (ROI) and can incur fewer costs than other digital marketing techniques over a given period of time. That said, SEO often works really well in conjunction with other techniques like a pay-per-click (PPC) campaign.
  • It can improve customer experience – SEO is primarily about generating more traffic to your website but that traffic should also be relevant, which means people who will gain value from visiting your website. One part of SEO involves improving the customer experience with areas such as website performance (loading times etc) and the creation of valuable and engaging content.

Where to Find Us

Get in touch today to find out how we could boost your SEO and improve your online performance. Some of the areas we cover include:

  • Abram
  • Ashton-in-Makerfield
  • Aspull
  • Astley
  • Atherton
  • Bryn
  • Golborne
  • Hindley
  • Hindley Green
  • Ince-in-Makerfield
  • Leigh
  • Lowton
  • Mosley Common
  • Orrell
  • Pemberton
  • Shevington
  • Standish
  • Tyldesley
  • Wistanley
  • Worsley Mesnes

You can find our local Wigan office based at: