What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is the process of achieving improved search engine rankings for chosen keywords or key phrases. By following guidelines set out by the major search engines (Google and Bing) we can ensure your site has the best chance of ranking high.
The internet is a crowded market, but with a website that is optimised for search engines, your business will have a greater chance of being found by potential clients. SEO can create more traffic for your website which in turn can generate more revenue! We often run SEO alongside well structured Pay Per Click campaigns (PPC). PPC can provide us with more instant results, you can read more about this on our Adwords PPC page.
The right SEO Wirral company can make the difference and our Wirral based company has helped many businesses with proven results.
How can SEO Wirral help your business?
Internet users find the majority of what they are searching for through search engines. By using SEO to optimise your website for search engines we can help you compete with larger businesses on a potential international marketplace. Unlike print and screen advertising, SEO can be measured to great details such as which keyword or phase was searched to find your website. We recognise that there is a difference between local business and nationwide businesses, so generating leads from your website may require SEO in Wirral or something on a much larger scale. Maxweb can get your Wirral website into page 1 of Google for your chosen keywords and phrases.
Organic SEO can be a long term commitment and can take time to see good ranking improvements. A pay per click campaign (PPC) campaign can be used instead to drive traffic almost instantly. This will get your website quickly seen in search engine results, with a small fee paid whenever somebody clicks the PPC Ad.
How is a website optimised for Google & Bing?
Optimising a site so that it ranks well in search engines involves research as well as on page and off page factors.
Keyword research is carried out at the start of a project to ensure that the terms to be optimised for are achievable and will provide sufficient traffic. You don’t want to optimise for key phrases no one will use when they search!
On page factors include the text content of the site, meta-data, titles, headings, descriptions and search engine friendly URLs and ensuring that the search engine crawlers can crawl freely. This may also involve cleaning up the html and css code of the site and improving the website load speed. We wil also look at the “user journey” to help convert the traffic, we have directed, into sales.
Off page factors include a process of link building using directories, listings and other relevant websites to boost your website popularity in search engines. All this is covered in our SEO Wirral service.
What does Search Engine Optimisation (SEO Wirral) Cost?
A small setup fee before we commence is charged which varies depending on the size of your website, the structure and content. A monthly fee will then be charged to keep the content fresh, continue social media work (inc. Twitter, Facebook etc.), writing and submitting articles/blogs and generally getting your website ranking high for your search keywords and phrases!