PPC & AdWords Management | Liverpool & Wirral
Do you want your business to quickly appear at the top of search rankings for your chosen keywords? Pay per click (PPC) advertising is the quickest way to get your business seen by potential customers on search engines. This will increase your website’s traffic and in turn should drive more sales.
With PPC, advertisers bid to be seen for their chosen keywords. A small fee is paid to the search engine every time the Ad is clicked. The cost per click (CPC) is dependent on many factors such as the competition and the Ad’s quality score (QS). PPC campaigns need to be carefully analysed and optimised to achieve the maximum number of impressions and the lowest possible CPC.
Based in Birkenhead, we can set up your campaigns for PPC in Wirral, Liverpool or across the UK. Call us on 0151 652 4777 for more information.
What Maxweb Solutions can do for you
- Create and manage PPC campaigns for your chosen search engines
- Keyword research to find the best opportunities to generate sales
- Create quality ad copy that maximises your click through rate (CTR) and is tailored to your keywords
- Manage your budgets
- Analyse and optimise your campaigns for maximum return on investment
PPC vs SEO?
Whilst search engine optimisation (SEO) and pay per click advertising appear to do the same thing, they work in a very different way. SEO optimises the website content and improves off-site factors to establish the business as an authority in its field. Once search engines recognise the website as being relevant and important to the keywords, it will start ranking higher in search results. This is a gradual process and can take a long time to achieve optimum results, especially in a competitive industry.
Pay per click campaigns can be set up and put online within the same day. Whilst the relevance of the landing page, where the traffic will go once the Ad is clicked, is important, the visibility in search results can be improved quickly by creating quality and relevant Ads. This means that traffic can be generated quickly.
Interested in our PPC campaigns? Call us now on 0151 652 4777.
