Do you want your business to quickly appear at the top of search rankings for your chosen keywords? Pay per click (PPC) advertising is the quickest way to get your business seen by potential customers on search engines. This will increase your website's traffic and drive more sales.
With PPC, advertisers bid to be seen for their chosen keywords. A small fee is paid to the search engine every time a potential customer clicks on the advert. The cost per click (CPC) is dependent on the quality score (QS). This takes into account factors such as the quality of the ad copy, relevance to the keywords, level of competition and the landing page. PPC campaigns need to be carefully analysed and optimised to achieve the maximum number of impressions and the lowest possible CPC.
Based in Birkenhead, we can set up your campaigns for PPC in Wirral, Liverpool or across the North West. Call us on 0151 652 4777 for more information.
Whilst search engine optimisation (SEO) and pay per click advertising appear to do the same thing, they work in a very different way. SEO optimises the website content and improve off-site factors such as link building to establish the business as an authority in its field. Once search engines recognise the website as being relevant and important to the keywords, it will start ranking higher in search results. This is a gradual process and can take a long time to achieve optimum results, especially in a competitive industry.
Pay per click campaigns can be set up and put online within the same day. Whilst the relevance of the landing page is important, visibility in search results can be improved quickly by creating quality relevant ad copy. This means that traffic can be generated quickly and the cost per acquisition can be easily optimised.