Have you recently noticed a decline in the amount of traffic your website sees? Do you have reason to believe that your website is not effectively reaching your target consumer? A decrease in traffic, sales and consumer interest are all signs that you should update your website.
At MaxWeb Solutions, we understand that as a business owner, you may not necessarily have time to ensure that your website is continuously up to date.
We also know that you may not be aware of the overall impact that an outdated website could have on your business. However, it is crucial to ensure that your website remains updated.
With this in mind, we have delved into the top 5 signs that you should update your website here.
1. Your Organic Website Traffic Has Decreased
Has the number of people visiting your website drastically fallen?
If you have noticed that the amount of traffic your website obtains on a daily, weekly or monthly basis has decreased, this is a sign that you should update your website.
Commonly, a reduction in organic website traffic highlights an ineffective SEO keyword strategy. Unfortunately, this means your website’s SEO strategy is no longer providing you with the results it once was. This is often due to changes in consumer needs and keyword trends.
Fortunately, updating your website copy to ensure that it caters for new search terms and trending keywords can help you to regain organic traffic once again.
2. Your Search Engine Page Ranking Has Fallen
Have you ever used Google to research something? How often do you look past the first page of search engine results pages?
Just as you probably endeavour to find what you are looking for on the first page of search engine results, your consumers do too. In fact, statistics highlight that 90% of the world’s population will only consider websites and brands that appear on the first page of search results.
If you have noticed a decrease in traffic to your website, a low website ranking could be to blame. Unfortunately, this means that your business could be missing out on those all-important leads and potentially even sales. If this resonates with you, it is time to consider updating your website sooner rather than later.
3. Your Website Is Not Delivering Conversions
Similarly to a decrease in website traffic, if you have realised that you no longer obtain any enquiries or sales conversions from your website, your website could well need updating.
A decrease in enquiries and sales conversions can be somewhat disheartening, especially when you pour your heart and soul into your business. You may have found yourself confused as to why this is happening, but there is often a somewhat simple solution. Yes, you guessed it. Updating your website will help you to once again drive sales and conversions.
As you prepared to launch your business, you will have most likely created a consumer persona to help you gauge your target consumer’s needs. In doing so, you will have ensured that your website communicated how you could meet these needs. However, your consumer’s needs are constantly evolving.
From the keywords you employ to the overall visual experience your website provides, as your consumer’s needs change, your website should endeavour to recognise and cater to these.
4. Your Website Is Not Mobile-Friendly
When was the last time you examined whether your website was optimised for mobile? If you find yourself struggling to remember, this is a sign that you should update your website and ensure it is suitable for mobile use.
As 57% of all Google searches are conducted via a mobile device, it is essential to ensure your website is mobile-friendly.
From guaranteeing that your website is designed for mobile use to ensuring that your website is responsive on mobile devices, several benefits come hand in hand with mobile-friendly websites.
Not only do mobile-friendly websites offer a competitive advantage, but they provide the opportunity to build consumer trust and make it easier for your consumers to find out about your services when they are on the go.
5. Your Bounce Rate Has Increased
Although you may be led to believe that an increase in statistics to your website is good news, unfortunately, an increase in bounce rate is quite the opposite. Bounce rate indicates the number of people that are visiting your website and clicking away from it upon viewing the first page they land on. If you have come to realise that your bounce rate is increasing, this is another sign that you should update your website.
In the majority of cases, an increase in bounce rate highlights that website visitors have either not found what they were looking for on any given landing page or have not felt compelled to view any other pages of your website. This could suggest that the copy on your website needs updating or could indicate that your website needs visually enhancing.
If you find yourself wondering how to decrease your bounce rate, updating your website can help with this. As you update your website, keep in mind that an effective web design will typically have a bounce rate between 26% – 55%.
Contact Us For All Of Your Website Needs
As determined above, ensuring that your website is up to date will heighten your chances of obtaining new consumers and generating sales.
Upon reading our signs that you should update your website if you start to realise that your website may need updating, why not reach out to us?
Likewise, if updating your website has been on your to-do list for quite some time, why not outsource this to us?
At MaxWeb Solutions, we create, manage and promote websites that not only enhance your services but sell them too.
From building responsive websites to ensuring that your customers can find you, we offer a wealth of services that will assist you in improving your online presence.
To find out what we can do for you, why not give our team a call today on 0151 652 4777?
Posted on Friday, October 30th, 2020 in Web Development.