With a new year comes new digital marketing trends.
To ensure that you have the opportunity to strengthen your brand’s digital marketing efforts this year, at MaxWeb Solutions, we are sharing our top digital marketing trends for 2021 with you.
Irrespective of whether your brand is weeks, months or years old, taking advantage of our top digital marketing trends for 2021 will ensure that your brand stays ahead of the crowd, remains competitive and secures those all-important leads that are essential to your growth and development this year.
From honing in on personalisation to having meaningful conversations with your consumers, find out what our top five digital marketing trends for 2021 are below.
Trend One – Conversational Marketing
Over the last few years, the digital marketing landscape has largely transformed. Brands have enhanced their customer experience, and many have taken advantage of chatbots to ensure that consumers are catered for at all times.
However, while these efforts have not gone unnoticed, consumers now desire almost immediate responses when contacting a brand. Considering this, conversational marketing is set to make its mark and become a top digital marketing trend for 2021.
Unsure of whether conversational marketing will benefit you?
It may be worth considering that not only will conversational marketing enable you to form valuable relationships with your target consumer, but it will provide you with the ability to develop your brand awareness through the employment of word-of-mouth marketing.
After all, a happy consumer will be more inclined to tell others about their positive experience with your brand.
Trend Two – Increased Consumer Personalisation
At present, 80% of consumers state that they are more likely to purchase from a brand that provides them with a personalised experience. Considering this, personalisation has become an essential part of any brands marketing efforts in the last few years.
However, even though consumers are willing to share an increased amount of information to ensure that brands can provide personalised experiences, 70% of brands fail to incorporate personalisation into their marketing strategy.
Moving into 2021, if you are hoping to grow your brand awareness, obtain a return-on-investment and secure loyal consumers and brand advocates, personalisation is vital.
Failure to ensure that your marketing communications are personalised could see you lose consumers and miss out on those all-important sales.
Trend Three – Video Marketing
Last year, the number of consumers watching, interacting with and sharing a brands video content soared. In fact, in 2020, 70% of consumers stated that they shared a brand’s video.
With this in mind, it may come as no surprise that a plethora of businesses reaped the rewards that video marketing offers. After all, an increase in engagement and brand awareness is likely to see any brand with an incline in consumer interest.
Throughout 2021, video marketing is set to become the most crucial form of marketing that brands employ, especially as 54% of consumers state they want to see more video-based content.
Thinking of incorporating video marketing into your strategy? Here are a few top tips;
- Keep your videos short but sweet
- Ensure that your videos reflect what your consumers are interested in
- Take advantage of live videos
- Consider where your consumer is and ensure that your video content is published accordingly
Trend Four – Social Media Stories
While Snapchat was the first social media platform that enabled users to upload and share stories, Instagram, Facebook and even LinkedIn have now followed in the apps footsteps and installed story-based features.
Although the arrival of LinkedIn stories saw a mixed response, stories will be an integral part of any brands social media marketing efforts this year, especially when considering the number of worldwide social media users are set to increase from 3.6 billion in 2020 to 3.78 billion in 2021.
Not only do social media stories offer a personal, behind the scenes insight into a brand’s day-to-day operations, but they enhance brand and product awareness.
If you own a business-to-consumer (B2C) brand, social media stories could essentially make or break your success.
With this in mind, at Max Web Solutions, we consider social media stories to be one of the top digital marketing trends for 2021.
Trend Five – Content Marketing and Local SEO Will Surge
Each day, over 3.5 billion Google searches are conducted by consumers hoping to find a solution to their needs and wants. Although already widely employed, content marketing and local SEO are believed to be among the top digital marketing trends for 2021.
Why you ask?
Well, put simply, when employed correctly, content marketing and local SEO increases a brands visibility and enables a brand to get in front of their target consumers as and when consumers embark on their decision making journey.
While content marketing and local SEO is not a new phenomenon, COVID-19 saw a surge in the number of consumers taking to Google and supporting local businesses.
Considering that 88% of consumers that conduct a local search make contact with businesses within at least 24 hours, local SEO is most definitely here to stay.
Failure to employ content marketing and local SEO will not only decrease your brand’s digital presence, but it will ultimately reduce your return-on-investment.
Let Us Help You Maximise Your Digital Marketing Potential
If, upon reading our top digital marketing trends for 2021, you find yourself pondering how you can ensure that your digital marketing efforts incorporate the above trends, why not let us help you?
From content marketing to local SEO and social media marketing to email marketing, we offer a wealth of digital marketing services that not only enhance a brand’s online presence but increase return-on-investment too.
If you are interested in finding out more about our services, why not give our team a call today?
In doing so, we can discuss your business needs with you, gain an understanding of your current digital marketing efforts and make recommendations based on the top digital marketing trends for 2021.
Posted on Friday, January 15th, 2021 in Digital Marketing.