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Marketing

Bringing you to the top

WIRRAL'S PREMIER DIGITAL MARKETING AGENCYRAL

How can we help?

Search Engine Optimisation, or SEO for short, is the process of achieving improved search engine rankings for chosen key words or key phrases. By following guidelines set out by the major search engines we can move a site to page one of the natural search results.

The internet is a crowded marketplace but with a website that is designed and optimised for the search engines your business will have a greater chance of being found by potential clients. SEO can create more traffic and buzz for your website!

Whereas Pay Per Click advertising can bring in a lot of traffic Search Engine Optimisation, SEO, can prove more cost effective and provides a long term benefit. The right SEO Company can make the difference and our Wirral based company has proven results.

HOW CAN SEO AND MAXWEB HELP YOUR BUSINESS?

Web users find the majority of what they are searching for through search engines. By using SEO to optimise a website for search engines a company can compete with larger businesses on a potential international marketplace. Unlike print and screen advertising SEO is measurable right down to which search term was searched to find your website. We recognise that there is a difference between local business and nationwide businesses. So generating leads from your website may require SEO in Wirral or something on a larger scale. Maxweb can get your website into page 1 of Google for your chosen key words and phrases.

Not sure that search engines can generate enough business? Try launching a pay per click campaign (PPC) campaign. This will get your website quickly seen in search engine results, with a small fee paid whenever somebody visits. Visit our PPC page for more information.

HOW IS A WEBSITE OPTIMISED FOR SEARCH ENGINES?

Optimising a site so that it ranks well in search engines involves research as well as on page and off page factors.

Keyword research is carried out at the start of a project to ensure that the terms to be optimised for are achievable and sufficient in traffic. You don't want to optimise for key phrases no one uses!

On page factors include the text content of the site, meta data, titles, headings, descriptions and search engine friendly URL's and ensuring that the search engine crawlers can crawl freely. This may also involve cleaning up the html and css code of the site. Maxweb also offer web design using valid XHTML and css which is a massive advantage when optimising. Off page factors include a process of link building using directories, listings and other relevant websites to boost your website popularity in search engines.

WHAT DOES SEARCH ENGINE OPTIMISATION COST?

We require an initial setup fee before we begin any work ranging from £200 to £1500 depending on your website size, structure and content. A monthly fee will then be charged to keep the content fresh, continue social media work (inc. twitter, facebook etc.), writing and submitting articles and generally getting your website to a high ranking for your search keywords and phrases!

For more information on our seo services or to arrange a meeting so we can discuss what we can do for you please call us on 0151 652 4777 or email us at [email protected]

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