Shopify is one of the most adopted platforms, designed and developed to home online stores. It’s a robust software that provides the foundations to manage an eCommerce offering.
Whilst the platform itself is fit for purpose, it can be challenging to set up, manage and profit from a Shopify store without a strong eCommerce strategy. Not only should a strategy consider conversion rates, but it should also embody the customer experience and the entire offering that an online store can deliver. Everything from your product descriptions to the functionality of your store should be prioritised.
The customer buying process will organically stimulate traffic, sales, and many more conversions with a strong strategy. Here are six quick ways to promote sales in your Shopify store by developing and elevating your plan.
An eCommerce store should be as inviting, accommodating, and motivating as a physical store. At MaxWeb Solutions, we’re here to help you develop and maintain an effective eCommerce strategy, to deliver long-lasting, online results.
What is Shopify?
Shopify is software that provides the tools and platform to run an online store. It offers a basic structure that can be personalised to meet the needs of individual eCommerce businesses.
Bringing together various designs, apps and embedded tools, Shopify is a high performing piece of technology. Customers can visit a Shopify-designed website to browse, make buying decisions and purchase. It’s a part of the customer buying lifecycle, motivating conversions if used effectively.
The software provides the bones to a strategy. Yet, additional layers must be added to the structure to develop a unique, brand-driven eCommerce strategy to profit from an online store.
Without a strong strategy, website visits can still be high, yet conversation rates can be meagre. Here are some reasons why high traffic yet low sales can be encountered, along with six quick ways to stimulate sales in your Shopify store.
Reasons why your traffic may be high, but sales may be low :
Poor user-experience
Just like a physical store, customer experience should be prioritised. Without a positive experience, customers will leave, remember, and be very unlikely to return. This will also be the case across a Shopify store. Website traffic may be high due to effective search engine optimisation activity. Yet with a poor user experience, bounce rates can be increased, and on-page rates can be low, reducing a sale opportunity.
A lack of information
One reason why many people avoid purchasing is due to a lack of information. Poor product descriptions, low-quality imagery and flat, vague offerings can be off-putting. Whilst attraction marketing may work to convert click-throughs, sales are expectedly low in this type of situation.
Unsuitable messaging
High traffic to your website is a positive sign, and it shows that your Shopify store is visible and viewed as credible across SEO. Yet if you’re displaying inaccurate or unsuitable messaging for your target audience, sales will be far and few between.
Poor targeting
Like the above, you may have the tools to drive potential customers to your online store. Yet without targeting your ideal demographic, your offering may be misunderstood, devalued, or ignored.
Low trust
A Shopify store must be trustworthy. Inaccurate information, a lack of engagement, slow load speed and unsecured networks can all reduce trust. Customers will not load their payment details without a strong shop front and invest in your product.
Incompatible with mobile devices
A big reason why website traffic may be high, yet sales may below is linked to compatibility. If your store is incompatible with mobile devices, it will be considered unusable. Sales will not process, and the website will be challenging to manoeuvre around, reducing customer experience.
Some of the biggest mistakes can be changed with small and quick techniques to stimulate sales. Here’s how to boost sales in your Shopify store.
6 ways to boost your Shopify website traffic
1. Optimise your store
Everything from your product descriptions to your image tags should be optimised in your Shopify store. Robust optimisation will help with visibility across search engines. High ranked, and visible stores are recognised as credible, safe, and trustworthy.
Following SEO techniques is recommended to structure your content in an engaging way for potential customers whilst also engaging with search engines.
Greater trust can result in many conversations, such as stimulating sales.
2. Make use of content marketing techniques.
Your content marketing strategy will focus on various, diverse techniques. The majority of those techniques will contribute to your online store. For example, email marketing is a crucial activity that can drive traffic and click-throughs to your store. By categorising your email list based on demographics, wants, and trends, you can direct specific customers/followers to certain parts of your shop.
By involving your content marketing techniques, you can create a seamless customer experience, fill gaps in the decision-making process and stimulate sales.
3. Invest in influencer marketing
Influencers are very powerful across social media platforms. Working with suitable, popular, reputable, and relatable influencers who represent your brand well can advance a wide range of conversions.
For example, by providing a specific influencer with a discount code and link, you’ll have the chance to drive traffic to your website. New, targeted, and ideal customers will be a part of the following, positioned to visit, enjoy, and possibly purchase from your Shopify store.
4. Fuse social media
One of our 6 quick ways to stimulate sales in your Shopify store focuses on social media and how you use it. By fusing your social media profiles with your store, you can increase connectivity, credibility, and rankings. Yet, most importantly, you can drive website traffic and stimulate sales.
The most recent fuse is between Shopify and Instagram, allowing products to be advertised and tagged across the social media platform. Users can click on the image and directly click-through to your Shopify store, helping to offer a seamless and effortless customer experience.
5. Personalise the user experience
Personalisation can be high across Shopify. You can personalise your store to benefit user experience. Various touchpoints can be added to ease the process for your customers, motivate sales and maintain engagements.
You can embed various apps and different software to cater to the buying behaviours of your target audiences. Anything from a Wishlist and a loyalty scheme to specific payment methods can be included.
A personalised, positive, and accommodating experience will more than likely stimulate sales in your Shopify store, as long as the rest of your content/offering is high-quality.
6. Be compatible with mobile devices.
Most purchases are now made across mobile devices. Your store must be compatible with mobile design. Without implementing mobile-friendly tools and apps, the on-page experience will be poor, loading speed and usability.
With greater compatibility, higher levels of traffic and increased sales are likely.
All in all, your SEO efforts, along with the contents, design and functionality of your Shopify store, should be high to convert customers. By following our above advice, of 6 quick ways to stimulate sales in your Shopify store, rankings, engagements, and relationships can all grow credibility.
For more advice on eCommerce marketing, search engine optimisation or digital marketing as a whole, reach out here at MaxWeb Solutions. We’re a marketing agency in Wirral, specialising in all things digital.
Posted on Friday, December 10th, 2021 in E-commerce.
